What are the responsibilities and job description for the Digital Video Innovation Producer position at Zenni Optical?
About Zenni Optical
Zenni Optical, the pioneering online eyewear retailer, revolutionized the industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers high-quality prescription and protective eyewear curated with a sense for fashion and an incredible selection.
With over 55 million frames sold worldwide, the company has brought massive price disruption to the traditional retail model. Zenni is proud to be the Official Eyewear of various sports teams and organizations. The company continues to innovate and serve its mission to help the world see better and live better.
About the Job
We are looking for a proven creative AI Video Producer who understands how AI is going to impact brand video development and knows how to use it to achieve real results. This is a brand new type of position here, and we're looking for a leader who has the pulse of the crossover between video production and tech.
The successful candidate will work in a fast-paced environment with an eye towards proving the success of our video content through data and being adaptable to reach our target audiences. You will also work with our creative, brand, and social teams to ensure brand alignment with our content.
Key Responsibilities
- Utilize native AI tools on social media platforms and video editors as well as external AI platforms to develop compelling concepts for digital video.
- Plan and execute video projects from capture through edit.
- Attend meetings with social media, brand, and creative teams to foster a collaborative work environment and ensure brand alignment.
- Create video production templates for external influencers to use in development of their content.
- Ensure the team has a healthy process for feedback and critique that is supportive and constructive.
- Integrate interactive and shoppable elements into video content.
- Review data on published videos to alter content over time.
