What are the responsibilities and job description for the Assistant Account Executive, Sports & Entertainment position at Zeno Group?
About The Role :
We are currently seeking an Assistant Account Executive to join our dynamic and fun Sports & Entertainment practice in Chicago, New York, or Washington D.C. Metro areas. You will have a strong focus on Partnerships, Creator / Influencer Marketing, Earned Media, Trends & Pop Culture. You'll be responsible for maintaining a broader scope of day-to-day account work, including media relations, tracking, reporting and social media monitoring, writing pitches and press releases, and coordinate media interviews across our full roster of Sports & Entertainment clients.
You will succeed at Zeno if you are fearless, resourceful, tenacious, have an understanding of traditional and non-traditional PR tactics and the media landscape, and drive great results for clients while building great relationships with your clients and your team.
About the Role :
- Contribute and support media relations programs and activations surrounding campaigns for Zeno Group and Sports & Entertainment clients across numerous verticals, including but not limited to, NFL, NCAA, PGA, LPGA, Brand, Fashion, Lifestyle, etc.
- Be well-versed in the world of celebrities, pop culture, and top-tier creators and corresponding trends
- Assist in earned media outreach and pitch stories to reporters (via email and verbally) across different mediums (IE : print, broadcast, and radio) and verticals (IE : sports, brand, industry trades, entertainment, music, etc.); Identify opportunities, coordinate media interviews, send timely pitch updates, etc.
- Monitor news and industry trends that are relevant to account industries and competitors; Ability to critically think about how trends and news may influence client programming, perceptions, positioning, etc.
- Aid in development of press releases, visuals, media lists, presentations, and additional collateral for a variety of clients alongside the full S&E team
- Support development of talent and influencer agreements / contracts
- Assist in coordination of talent media interviews, including identifying targets, securing interviews, drafting talking points, staffing interviews and managing logistics
- Support and track media efforts surrounding major media and pop culture moments (IE : Super Bowl, NFL Draft, remote media tours, award shows, film festivals, etc.)
- Exercise strategic and creative thinking around activations and campaigns through attending brainstorms for a variety of the agency's brand clients
- Assist with general background research as needed and assist in vetting sports and entertainment talent
- Lead the charge with monitoring media coverage and compiling client-facing coverage reports surrounding activations / earned media campaigns
- Lead the development of the monthly Zeno S&E newsletter to highlight the department's ongoing work and available talent partnerships
- Update status grids and attend / take notes during weekly client status calls
- Participate in new business opportunities for the S&E team and agency as a whole
- Manage time effectively and meet deadlines, communicate project statuses with team
- Work in conjunction with the S&E team to develop and execute short and long-term plans and goals while tracking progress against goals
About You :
Pay range : $40,000 to $51,000 / year USD.
An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
PI259197986
Salary : $40,000 - $51,000
