What are the responsibilities and job description for the Director, Integrated Campaigns position at Zenoti?

Job Description

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution : online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes

Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte's 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit : https : / / www.zenoti.com

Read more about our marquee customer event Innergize at Innergize 2024

Location : [Remote, USA and Canada]

We are seeking an experienced, enthusiastic Director of Integrated Campaigns to lead the development and execution of lead-gen efforts with engaging content and lead magnets. The ideal candidate will have a minimum of five years of experience managing end-to-end campaigns, setting strategy, implementing initiatives, and measuring effectiveness. This role requires a strategic thinker with a proven track record of driving successful campaign launches and managing integrated campaigns that drive revenue.

Key Responsibilities :

Campaign Strategy and Development :

Lead the development and execution of comprehensive campaigns, targeting our wellness and fitness salon and spa audiences

Collaborate with cross-functional teams to create cohesive and compelling campaign narratives that align with Zenoti's brand voice and marketing objectives

Execution and Implementation :

Oversee the implementation of integrated marketing campaigns across multiple channels, including landing pages, social media, email, earned media channels and paid

Ensure consistent messaging and branding across all platforms to enhance brand awareness and engagement.

Performance Measurement and Optimization :

Define and report on key success metrics for campaigns and virtual events.

Leverage data from analytics teams to assess campaign performance and guide the channel mix, content, and timing of future integrated campaigns.

Team Leadership and Collaboration :

Mentor and manage the content team members, including the premium asset manager and email marketing manager

Work closely with cross-functional marketing leaders and product teams to create, lead, and execute campaign plans and programs that drive business impact.

Qualifications :

Bachelor's degree preferred in Marketing, Business, Communications, or a related field

Minimum of five years of experience in marketing leadership, managing end-to-end campaigns, and driving successful go-to-market strategies a must

Proven track record of managing integrated campaigns that drive incremental revenue a must

Excellent analytical skills with the ability to interpret data and make data-driven decisions

Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present ideas to executive leadership

Strong leadership abilities, with experience in mentoring and managing a team of marketing professionals

Experience in the salon, wellness, or fitness industry a plus : B2B SaaS experience a plus.

Why Zenoti?

At Zenoti, we believe that when people feel good, they can do great things. We enable our employees to unleash their potential by providing enriching career opportunities and dynamic financial rewards. We foster an enriching culture, and a supportive and dynamic work environment, and encourage our employees to balance life, work, and well-being. We offer all our employees :

Medical, dental, and vision coverage

Participation in the company 401k plan

Paid parental leave

Unlimited paid time off

Flexible work hours

Zenoti Pay Range

150,000—$160,000 USD

Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Salary : $150,000 - $160,000

Apply for this job

Receive alerts for other Director, Integrated Campaigns job openings

Director, Integrated Campaigns

What are the responsibilities and job description for the Director, Integrated Campaigns position at Zenoti?

What is the career path for a Director, Integrated Campaigns?

Job openings at Zenoti

Not the job you're looking for? Here are some other Director, Integrated Campaigns jobs in the Seattle, WA area that may be a better fit.

We don't have any other Director, Integrated Campaigns jobs in the Seattle, WA area right now.

AI Assistant is available now!