What are the responsibilities and job description for the Global Head of Marketing position at Zero?

At Zero, our vision is to pioneer the future of energy by creating better and affordable fuel made from air and water. As a Guinness World Record holder for the first flight powered by 100% synthetic fuel and a Formula 1 heritage, we look to make the impossible possible!

We are now seeking a Global Head of Marketing who can implement Zero Petroleum’s global marketing strategy to generate revenue streams and build a global brand. The goal is to ensure Zero's marketing efforts are successful in helping Zero to be the preferred partner, developer, and supplier of synthetic fuels.

Responsibilities

Provide support to the CSMO ensuring the Executive Team’s vision is operationalized.
Develop and implement marketing strategies to support Zero’s overall strategies and objectives domestically and internationally.
Develop revenue generating channels in preferred sectors such as Automotive.
Work with the Commercial Directors to support their revenue generating objectives through developing effective marketing strategies.
Listen” to the trends of the market to identify and communicate opportunities for Zero.
Develop a marketing plan for Zero and manage its day-to-day implementation.
Plan and organize marketing operations (product development, branding, communications, etc.), to ensure they project Zero’s unique “voice.”
Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.).
Ensure social media channels and website are up to date and utilized to full effect to support Zero’s growth targets.
Manage and enhance relationships with sponsorship partners, agencies, events companies, etc.
Create a solid network of strategic partnerships that deliver value.
Manage and develop the marketing team to ensure team members are engaged and delivering high quality work.
Ensure brand guidelines are implemented consistently both externally and internally through creation of templates and other brand / marketing assets.

Required Skills

Proven experience as a marketing director or similar role.

Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.).

Experience in establishing a “challenger” global brand.

Experience of working in a pre-revenue scale-up organization.

Knowledge and understanding of trends in sustainable fuel and particularly aviation / automotive / transport generally.

Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.

Content creation and website design experience.

Knowledge of social media platforms and SEO to effectively lead digital marketing campaigns.

Strong leadership skills to effectively lead Zero’s marketing operations.

Excellent analytical skills to effectively analyze market trends and competitors.

Creative and out-of-the-box thinking to devise innovative marketing campaigns.

Outstanding communication (written and verbal) and interpersonal abilities.

Proficient in MS Office and business software (e.g. CRM).

Ability to build collaborative and productive relationships across teams within the organization.

Ability to develop strategies and presentations / PR for investor relations and funding rounds.

Preferred Skills

Strong financial skills to effectively review financial forecasts and set targets.

Managing marketing projects with external agencies.

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