What are the responsibilities and job description for the Senior Account Manager - Programmatic position at Zeta Global?
WHO WE ARE Zeta Global (NYSE : ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry's largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.THE ROLEThe Senior Account Manager - Programmatic is at the forefront of Zeta's strategic client / agency partnerships. In this fast-paced environment, you will ensure book of Zeta clients is meeting their campaign performance goals and work in tandem with the Account Director to drive account growth in highly targeted digital advertising programs. This role will be in office in Fort Lauderdale, FL or New York City, NY 3x / week. Responsibilities : Rapidly acquire a thorough understanding of Zeta's offerings, reporting analysis, competitive advantages, resources and processes and articulate them persuasively to prospects and customersGrow existing regional accounts - targeting top digital ad spenders to drive incremental and renewal opportunitiesCoordinate and manage campaign executions, including custom creative build-outs, set-up of assets, development of campaign timelines, data pulls based on client audience targeting and organization of campaign documentationConceptualize and manage project timelines, coordinating with internal teams to meet client goalsPrepare post-campaign analysis reports for clientsServe as point person for all campaign requests and communication with client, including creative changes, pacing reports, performance reports, client meetings, campaign recommendations, etc.Lead weekly client status meetings and develop client-facing documentation to track deliverablesLiaise with internal teams, maintaining clear documentation to track deliverablesMonitor internal and third party reporting for pacing, performance and discrepancy purposesWork closely with internal teams to provide continued feedback and analysis for campaigns, inclusive of optimization suggestions and recommendationsShare expertise and advise clients on new campaign strategies to generate continued resultsPartner with the Zeta Analytics team to prepare post-campaign analysis reports for clientsManage new and existing client campaigns to successfully meet and exceed client performance expectations and maintain strong relationships with advertisers to ensure long-term success Manage the flow and documentation of campaigns from start to finish Desired Skills and Experience : 3 years' experience in programmatic advertising within the Account Management or similar function (i.e. Media Planning experience)Demonstrated ability to develop and nurture relationships and work effectively at all levels of the decision processA reputation as a "go-getter" and "rainmaker "Comprehensive experience with MS Office, particularly Excel and PowerPointAbility to manage multiple projects in an accelerated environment, while maintaining careful attention to detail and strong organizational skillsHighly detail-orientated with ability to handle and prioritize many projects at the same timeIntelligent, outgoing individual with interpersonal skills and work ethicPassion for digital media and thorough understanding of the programmatic advertising industryStrong analytic skills, including high level of comfort with Excel Excellent business writing, training, communication, organizational and presentation skillsAbility to work independently, while being open to direction and guidanceTravel as neededBENEFITS & PERKSUnlimited PTOExcellent medical, dental, and vision coverageEmployee Equity and Stock Purchase PlanEmployee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!SALARY RANGEThe salary range for this role is $75,000.00 - $95,000.00, depending on location and experience.PEOPLE & CULTURE AT ZETAZeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here : https : / / zetaglobal.com / blog / a-look-into-zetas-ergs / ZETA IN THE NEWS!https : / / zetaglobal.com / press / ?cat=press-releases#LI-MR1
Salary : $75,000 - $95,000
