What are the responsibilities and job description for the Senior Product Manager - Inline Insights position at Zeta Global?
WHO WE ARE
Zeta Global (NYSE : ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry's largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
THE ROLE
At Zeta Global, we are dedicated to maximizing the impact of marketing through data-driven insights. We are seeking a Senior Product Manager to lead the integration and centralization of third-party data insights across our core platforms. This role is crucial for enhancing the accessibility and utility of our Data Cloud product, ensuring that insights are seamlessly embedded into all facets of our digital marketing tools.
Job Description :
- Data Integration : Spearhead initiatives to integrate third-party insights into first party activations modules of our platform, including campaign building, marketing automation, and audience creation.
- Centralization of Insights : Develop strategies to centralize data reports and insights, making them easily accessible and interpretable within the core platform.
- Insight Distribution : Ensure that key insights are effectively distributed at valuable points in the user journey, enhancing decision-making and marketing effectiveness.
- Platform Consolidation : Work towards consolidating sections of the platform to include inline insights, thereby enhancing user experience and platform efficiency.
- Cross-functional Collaboration : Collaborate with offshore teams to align them with best practices in data management and integration. Foster a culture of patience and continuous improvement.
- Stakeholder Engagement : Engage with internal and external stakeholders to gather requirements, feedback, and align the product development with business goals.
Requirements :
This is a hybrid role based out of our New York office.
BENEFITS & PERKS
And more!!
COMPENSATION RANGE
The compensation range for this role is $140,000 - $170,000 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here : https : / / zetaglobal.com / blog / a-look-into-zetas-ergs /
ZETA IN THE NEWS!
https : / / zetaglobal.com / press / ?cat=press-releases
Salary : $140,000 - $170,000
