What are the responsibilities and job description for the Social Media Manager position at Zeta Global?
WHO WE ARE
Zeta, the AI-Powered Marketing Cloud, is one of the fastest growing marketing clouds in the industry with a vision to make sophisticated marketing simple. Our Zeta Marketing Platform (ZMP), is an all-in-one solution for marketing technology powered by one of the largest proprietary databases in the world with advanced artificial intelligence (AI) that activates across every marketing channel. Our clients include enterprise Fortune 500 and middle market brands - it's our mission to empower them create better experiences for consumers that deliver better results.
THE ROLE
We are looking for a creative, organized, detail-oriented, and collaborative Social Media Manager on our Marketing team to amplify our brand awareness. In this role, you will be responsible for managing all our social media channels (LinkedIn, Instagram, X, YouTube) and working across a variety of stakeholders around the company to ensure our marketing campaigns, products, people, and culture are showcased to the world in a creative way. This includes running the day-to-day calendar over all channels, coming up with creative ideas to activate, and analyzing engagement to guide decision-making over content. You will report into the GVP of Marketing and work cross-functionally across Zeta. Ideally, this role will sit out of one of our offices in Los Angeles, New York City or Nashville.
Responsibilities :
- Oversee the management, growth, and development of all corporate social media platforms.
- Develop and implement the strategy for corporate communications, marketing campaigns, product launches and releases, employee outreach, and thought leadership initiatives.
- Ideate and create compelling and innovative content in the form of videos, reels, clever copywriting, and images to enhance engagement.
- Execute the editorial planning process and establish a content calendar.
- Manage any social media adjacent external agencies and freelancers.
- Advocate for and uphold the social strategy in collaboration with the creative team and ensure brand consistency.
- Monitor community engagement, competitive activity, and feedback with strategies for response as needed.
- Generate and curate content for fostering internal employee engagement via our employee advocacy platform.
- Develop global social and influencer strategy and engagement plan.
- Measure and analyze social media performance metrics to assess the effectiveness of strategies and optimize future campaigns.
Desired Skills and Experience :
BENEFITS & PERKS
SALARY RANGE
The salary range for this role is $85,000.00 - $100,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here : https : / / zetaglobal.com / blog / a-look-into-zetas-ergs /
ZETA IN THE NEWS!
https : / / zetaglobal.com / press / ?cat=press-releases
LI-MR1
Salary : $85,000 - $100,000
