What are the responsibilities and job description for the Zeta Global is hiring: Product Content Marketing Manager in New York position at Zeta Global?
Responsibilities
- We are seeking a Content Marketing Manager with a proven track record of success project managing and developing product collateral, technical thought leadership, and associated materials in the martech / adtech industry.
- The Content Marketing Manager will join the Corporate Marketing team as a key member and will work closely with product marketing and our CRM and programmatic sales teams to identify product collateral and positioning needs aimed at our target customers.
- Reporting to the Senior Director, Content Marketing, this role will also be responsible for writing product-oriented thought leadership content that supports our platform differentiators and addresses specific sales motions throughout the engagement funnel.
- Brainstorm and collaborate with internal stakeholders to create original content that engages target customers, connecting them with our vision and product positioning.
- Develop and create content for projects including but not limited to : brochures and product sheets, sales tools, blog articles, videos / demos, ebooks and whitepapers, website copy, and other materials that encourage prospects to take specific action.
- Deliver content supporting programs with high engagement and conversion rates.
- Create content for key deliverables based on sales requirements and campaign needs.
- Revise, edit and optimize content as needed.
- Partner with product marketing management and business leaders to distill key value propositions, functionality, and benefits into external messages.
- Review and edit customer-facing documents to ensure consistency of product positioning across Marketing, Sales, and other Zeta departments.
- Be an expert on buyers, how they buy, and their buying criteria.
- Be able to cater messaging to various personas and competitive scenarios.
- Ensure accuracy and timeliness of content in marketing communications through rigorous quality control, proofing, and data checking.
- Maintain content calendar and provide guidance on how to prioritize competing projects, create trackers and project schedules / management.
Qualifications
Benefits
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Salary : $80,000 - $110,000
