What are the responsibilities and job description for the Digital Content Specialist position at Ziering Medical?
Ziering Medical is a world-class hair restoration practice with locations in NYC, Beverly Hills, and Greenwich, CT. At the helm of our practice is Founder and Medical Director, Dr. Craig L. Ziering, who leads our company with a great passion for his patients and the hair restoration industry. Empathy for every patient’s hair loss story and excitement for their life-changing hair restoration journey is the hallmark of every Ziering employee. Ziering Medical offers the most advanced non-surgical and surgical hair restoration treatments, techniques, and therapeutics available today.
Job Description :
We are looking to hire an ambitious, multi-talented digital content specialist to join our marketing team and expand our online presence. This position is responsible for creating, curating, and managing digital content across various online platforms. Additionally, this role involves developing engaging content, managing paid social campaigns, optimizing for SEO, analyzing performance metrics, and ensuring brand consistency to generate high-quality leads and drive customer engagement and business growth.
Roles and Responsibilities :
- Develop innovative and creative content across social media platforms (Facebook, Instagram, YouTube, X, LinkedIn).
- Ensure brand voice, tone, and messaging consistency across all digital content.
- Assist in content planning, editorial calendar management, and campaign execution.
- Develop and execute paid social media campaigns, including static and video ads, to drive brand engagement and conversions.
- Align content with SEO goals and measure the effectiveness of content against defined goals and larger marketing team objectives.
- Suggest new ways to attract and convert prospective patients.
- Design customized email newsletters to support lead conversion and SEO strategies.
- Monitor content performance and optimize against defined KPIs.
- Identify and integrate AI tools in the marketing stack for lead generation and follower growth.
- Manage and organize all social assets, including SharePoint, Ovio, and RxPhoto
- Stay updated on digital marketing trends, emerging platforms, and best practices.
- Maintain and leverage all digital equipment, including cameras, lighting equipment, microphones, and stabilizers, to document clients’ medical procedures and results while obtaining consent for use of photography on social media sites, advertising, marketing, and other media channels.
Experience & Skills :
Required Education & Training
Work Authorization :
United States (Required).
Benefits : Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k)
Paid Sick Days
Vacation
6 Paid Holidays
Schedule :
Monday to Friday [On-site].
Salary Range :
Actual offer based on experience
Equal Opportunity Employer :
Ziering Hair Centers is an equal opportunity employer and complies with all state and federal laws regarding hiring and employment, including equal pay requirements. Ziering Medical does not discriminate.