What are the responsibilities and job description for the Assistant Media Planner Job at Zimmerman Advertising in Fort Lauderdale position at Zimmerman Advertising?
Responsibilities
- Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
- Work with media vendors and negotiate rates
- Maintain status reports on all interactive media initiatives
- Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
- Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
- Completes the proposal, purchase and implementation of the developed plan i.e. RFPs, creating insertion orders, follow up on signatures
- Review vendor media kits, provide POVs and maintain vendor database
- Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
- Assist with competitive reporting projects and site / network rankers for campaigns
- Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
- Reads and selects articles to include in our research archive and send to team weekly
- Works with traffic to ensure proper tagging of campaign as it will reflect reporting
- Maintain campaign timelines relating to media deliverables
- Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives
- Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)
Required Skills
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