Overall Objective
The SVP, Media Planning Director, Automotive manages a media planning team in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required. The SVP, Media Planning Director, Automotive is responsible for directing the efforts of VP, Media Directors and Group Directors along with their assigned Planners and Assistants associated with those teams, Automotive Clients.
Responsibilities
- Direct the activities of the Director(s), manage the team(s) in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following for our Automotive Clients.
1) National and local broadcast television in traditional and direct response formats
2) National, Local and Unwired use of cable television
3) National or Local radio
4) Paid Digital, Mobile, Social Media Strategies
5) Outdoor advertising
6) National and Local newspaper and magazine (offline and online)
7) Couponing via FSI, shared and direct mail alternatives
8) Local events ideation and implementation, i.e., local guerilla marketing
Work as part of a media planning and buying group, identify, formulate and mange the application of media solutions to overall client objectivesImpeccable ability to create and present full media presentations to clientsManage Automotive clients’ expectations at the Director and above levels (CMO, President), clearly communicate integrated media strategies to clientsDeliver concise, informative and convincing presentations to Agency and client Senior and Executive management.Work with Interactive media team senior leadership defining integration approaches of traditional and digital media(s).Supervise and train Supervisor level. Organize ongoing and formal staff training programs within team environment.Identify, develop, present, implement and optimize traditional media plans, strategies and tactics.Manage the traditional media campaign process for assigned clients in tandem with the Interactive media teamWork with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analysesPrepare and present media presentations directly to client senior, executive and field management, regional and local franchisees or outletsManage ongoing monitoring of media campaigns, delivering periodic campaign performance meetings internally and reporting results to client(s)Develop POVs as needed in response to client needs or requestsReview decks and plans from other planning staff to be “client ready”Qualifications
10 years integrated media planning experience including VP and / or Group Media Director (GMD) levelExperience working with Automotive Clients with a proven track record is requiredExperienced in all relevant Media expressions such as Broadcast, Online, Print, OOHExcellent presentation and writing skillsProven ability to conceive and develop quality, well-conceived and successful media plansExperience directly leading and managing a staff of 10 or moreExperience managing and coordinating inter-departmental efforts at the director and / or senior levelExperience negotiating short and long-term contracts with vendorsMS Office : Internet Explorer, Excel, Word and PowerPointExperience with most of the following media planning tools : TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and SimmonsA four year college degree or equivalent in Business, Communications, Marketing backgroundUnderstanding of all forms of media avenueFull service agency or major media buying service experience
