What are the responsibilities and job description for the World-Class Digital Marketing Specialist - Paid & SEO position at Zinda Law Group PLLC?
Ready to shine in the world of digital marketing? If you're a rising star eager to make an impact and take your career to the next level, we want to hear from you! Join our team as a Digital Marketing Specialist and help us drive success through innovative strategies and creativity.
Our Mission - Justice for All. Life Changing Results.
As Digital Marketing Specialist, you will be responsible for creating, managing, and optimizing paid digital advertising campaigns while also implementing and executing SEO strategies to enhance organic search visibility. Your role will focus on both driving paid traffic through strategic ad campaigns and improving website rankings through SEO best practices.
Your responsibilities will include :
Paid Digital Advertising
Tactical campaign development and expansion of existing paid search marketing campaignsConducting keyword research and selection for pay-per-click campaigns to maximize budget while achieving key business objectives such as traffic, sales, and ROI / ROAS goalsMonitoring, tracking, interpreting and optimizing campaign metrics via Google Analytics to ensure peak performanceMaking recommendations on keyword selection while prioritizing expansion effortsProducing weekly campaign performance reportsExecuting and maintaining paid social media campaignsSearch Engine Optimization (SEO)
Conducting keyword research and competitive analysis to enhance organic search visibilityImplementing on-page SEO optimizations, including metadata, headings, internal linking strategies, and backlinking strategiesDeveloping and executing link-building strategies to improve domain authorityConducting site audits to identify and fix technical SEO issuesOptimizing content for search engines while aligning with user intent and best practicesTracking and analyzing website performance using Google Analytics and other SEO tools to provide actionable insightsAdditional Responsibilities :
Managing individual and / or team projectsImplementing and executing long-term brand management strategiesInteracting with vendors and staying up-to-date with the latest trends in paid advertising and SEOWe are looking for Digital Marketing Specialist with the following qualifications :
1 years of experience in paid search, paid social, and SEOProficiency in Google Ads, Google Analytics, Google Search Console, Meta Ads, and SEO tools (BrightEdge, SEMrush, Moz)Experience with managing large-scale PPC campaignsStrong understanding of on-page, off-page, and technical SEO strategiesFamiliar with WordPress and SEO-friendly website structuresStrong problem-solving and project management skillsDetail orientedand deadline drivenAbility to effectively communicate with the executive teamBachelor's degree is preferredPrevious law firm experience a plusCompensation and Benefits :
Salary commensurate with experienceAbility to work remotely two days per weekOpportunities for ongoing training and mentoringOpportunities to advance and grow within the firmContingency fee referral bonus opportunitiesPaid time off (20 days) and 12 paid holidaysMedical, vision & dental insurance (100% of Base medical plan covered by the firm)Simple IRA with up to 3% company matchFirm Philosophy : We firmly uphold the value of every individual within our team, ensuring they have the chance to build a rewarding career both financially and personally. Our firm's structure is designed to offer exceptional prospects for growth and advancement to our attorneys. From the initial intake to final verdict, each attorney at our firm handles cases, benefiting from continuous training and guidance from our exceptional team. At Zinda Law Group, every team member leaves at the end of the day with the satisfaction of knowing they have diligently served our clients and positively impacted the lives of others. Join us, and experience a remarkable work environment at our law firm.
Our core principles are :
Excellence AlwaysWe All Take Out the TrashData-Driven ResultsWe Outwork Our Opponents
We will be accepting applications on an ongoing basis until a candidate is selected for the position. To apply, please submit your resume and cover letter.
Zinda Law Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.
By submitting this application I understand Zinda Law Group may use review publicly available information about me in order to assess my suitability for employment.
