What are the responsibilities and job description for the Marketing Coordinator position at Zion Canyon Hot Springs?
Position Title: Marketing Coordinator
About Us: Opening Summer 2025 Featuring 32 natural hot spring pools, 16 WorldSprings inspired pools, 3-barrel saunas, 3 cold dip pools, a large freshwater pool and whirlpool. Zion Canyon Hot Springs will be the premier hot springs facility in Southern Utah.
Salary: $57,500-$65,000
Location: This position is based in La Verkin, Utah.
Reports to: VP of Marketing
Job Overview:
Zion Canyon Hot Springs is seeking a dynamic and detail-oriented Marketing Coordinator to support marketing initiatives for our new hot springs destination, set to open in Summer 2025. This role will play a key part in executing marketing campaigns, managing digital content, coordinating promotional efforts, and supporting partnership and event marketing. The ideal candidate is a creative and organized professional with a passion for hospitality, wellness, and brand storytelling.
Key Responsibilities:
- Assist in the development and execution of marketing campaigns to drive awareness, engagement, and visitor traffic.
- Manage and create content for social media platforms, email/SMS campaigns, and website updates to maintain an engaging online presence.
- Edit & maintain website to swap out promotions, pricing and assets when needed.
- Coordinate and support promotional efforts, including seasonal campaigns, special offers, and partner collaborations.
- Assist in the creation of marketing materials, including brochures, signage, and digital assets.
- Track and analyze marketing performance metrics, providing insights and recommendations for improvement.
- Support PR and influencer outreach efforts by identifying opportunities and coordinating collaborations.
- Assist in planning and executing events, grand openings, and on-site activations.
- Manage review management to ensure reviews are responded to in a timely manner with branded, appropriate responses.
- Maintain an organized content calendar utilizing a scheduling platform, ensuring timely execution of all marketing initiatives.
- Work closely with the VP of Marketing and operations team to ensure brand consistency across all touchpoints.
Key Qualifications:
- 2-5 years of experience in marketing, preferably within the hospitality, tourism, or wellness industries.
- Strong writing and communication skills, with the ability to create compelling marketing content.
- Experience managing social media platforms, digital marketing tools, and email marketing software.
- Basic graphic design skills (experience with Canva, Adobe Suite, Cap Cut, or similar tools is a plus).
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
- Strong analytical skills, with the ability to interpret marketing data and adjust strategies accordingly.
- Passion for wellness, travel, and creating exceptional guest experiences.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Mindset to take the most effective role.
- Ability to work flexible hours if needed including weekends, evenings, holidays for special events or activations.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Communications, Hospitality, or a related field.
- Experience with SEO, Google Analytics, and paid advertising campaigns.
What We Offer:
- Competitive salary.
- Opportunities for career growth and professional development.
- A dynamic and supportive work environment within the hospitality industry.
Work Location: In person
This is an exciting opportunity to be part of a brand-new destination, helping to shape and execute marketing strategies that will introduce Zion Canyon Hot Springs to visitors from around the world. If you’re a passionate marketer who thrives in a creative and collaborative environment, we’d love to hear from you!
Job Type: Full-time
Pay: $57,500.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
- Weekends as needed
Ability to Relocate:
- La Verkin, UT 84745: Relocate before starting work (Required)
Work Location: In person
Salary : $57,500 - $65,000
