What are the responsibilities and job description for the Product Marketing Manager position at ZipLocal?
Full-time / Hybrid (must live in the greater SLC / Provo, UT area)General Job Description :
This is a professional marketing role focused on helping us acquire new customers, reduce customer churn, optimize the customer experience, and build our brand.Major Duties and responsibilities : Work cross-functionally to optimize and help us execute our go-to-market strategyLeverage your market research to own the voice of the customer and help us win in the marketplaceOwn the vision, strategy, roadmap, and requirements for our digital marketing services and software offeringsOptimize and execute our content marketing plan to generate more inbound leadsCreate and post engaging social media content to drive customer engagementImprove our sales enablement function, including industry overviews, sales playbooks, and case studiesLead online marketing strategy development for premium customersOther duties as assignedMinimum Job Requirements / Key Skills : Excellent time management skillsExcel at learning complex concepts and will become a subject-matter expert quicklySeek out and understand feedback and then change behavior accordinglySelf-directed, self-motivated, and focused on achieving winning resultsProficiency in Microsoft OfficeExperience with HubSpot preferred but not requiredHave a strong track record of achievement and solid references from direct supervisorsCollege marketing degree and digital marketing experience preferred but not requiredWhat We Offer : Competitive compensation package.Comprehensive benefits package including medical, dental, vision, and retirement savings plans with company match.Flexible work-from-home model and flexible hours. Employees must live within commuting distance of the office.Comprehensive training to help you be successful!About Us : ZipLocal is a leading digital marketing company that empowers businesses to grow with customized SEO, website design, social media strategies, and more. We help our clients connect with their local audience and stand out in a competitive market.
