What are the responsibilities and job description for the Digital Marketing Director position at Zirrus?
Key Job Functions
- Devise marketing and promotion plans to create awareness, consideration, conversion, loyalty, and advocacy
- Optimize marketing effectiveness and efficiency through test, learn, adapt methodology
- Articulate product pricing and positioning strategies that meet growth and profitability goals
Required Skills and Qualifications
- Leadership: Cultivate collaborative and engaged teams that create winning strategies and align actions with objectives to meet and exceed objectives
- Critical Thinking Skills: Assess and interpret data and translate that information into actionable insights that lead to superior decision making
