What are the responsibilities and job description for the Director - North America Marketing position at ZO Skin Health, Inc.?
Description
General Purpose
ZO® Skin Health is seeking a Director of North America Marketing to work alongside the Category Leadership, Professional Relations, NA eCommerce US Sales Teams to strategize, develop and implement best-in-class marketing programs to ensure ZO® maintains its position as the market leader with continued growth.
Essential Duties & Responsibilities
General Purpose
ZO® Skin Health is seeking a Director of North America Marketing to work alongside the Category Leadership, Professional Relations, NA eCommerce US Sales Teams to strategize, develop and implement best-in-class marketing programs to ensure ZO® maintains its position as the market leader with continued growth.
Qualifications
General Purpose
ZO® Skin Health is seeking a Director of North America Marketing to work alongside the Category Leadership, Professional Relations, NA eCommerce US Sales Teams to strategize, develop and implement best-in-class marketing programs to ensure ZO® maintains its position as the market leader with continued growth.
Essential Duties & Responsibilities
- Lead the North America marketing team efforts, developing implementing marketing strategies to drive business growth
- Monitor assess all marketing strategies tactics, adjusting as needed to ensure maximized growth impact
- Provide input to category leadership team supply chain for North America launch quantities needs
- Plan and ensure implementation of all field communication for NA specific marketing programs and product animations, as well as share any relevant product updates for NA market
- Plan execute the GWP program, from conception to launch, communicating any relevant updates to the teams as needed and providing post-mortem analysis following the completion of the program. Work with international markets to ensure cohesive global plan
- Plan execute all sell-through programs, providing a monthly “offers’ program to the field, with customizable collateral for use in accounts
- Ensure flawless execution of all NA global marketing programs product launches, partnering with sales leadership to ensure no gaps in communication or programming
- Work with key stakeholders in NA sales team to develop execute national accounts programs, from GWPs to holiday seasonal promotions as needed
- Oversee NA marketing digital B2B/ B2B2C strategy and account communication
- Ensure ProPortal is optimized and track utilization and effectiveness of tools and assets, making adaptations changes as needed, directly managing the team responsible for maintaining assets
- Work directly with supply chain to develop timelines for all programs to ensure on-time launches and quantities
- Continuously improve our Circle Club (B2B loyalty program), reviewing performance adjusting as needed. Work closely with sales leadership key accounts to provide most impactful program
- Order form/ SFDC promotions product management
- Lead communication outreach to other direct markets in APAC EMEA, providing updates on key NA programs as well as learnings suggestions for local execution/ implementation
- Partner with Professional Relations events team to maximize impact of all NA events, from trade shows to corporate seminars to other B2B activities
- Quarterly field rides with US sales team members to stay current on in-office activities, and report back to key field sales team stakeholders on any findings or ideas
- Attend US events or trade shows as needed
- Excellent verbal and written communication skills
- Bachelor’s degree required; Master’s preferred
- Detail-oriented
- Organized
- Partners well with cross-functional and inter-department teams as well as other marketing and sales team members
- Minimum of 15 years’ experience
- Skin care industry experience is required; knowledge of aesthetics market is preferred
- Enjoys a fast-paced work environment
- Work in office team environment with others
- Must be able to lift up to 10 lbs.
- Travel as needed to conferences and shows, often on nights weekends as dictated by event schedule
General Purpose
ZO® Skin Health is seeking a Director of North America Marketing to work alongside the Category Leadership, Professional Relations, NA eCommerce US Sales Teams to strategize, develop and implement best-in-class marketing programs to ensure ZO® maintains its position as the market leader with continued growth.
Qualifications
- Excellent verbal and written communication skills
- Bachelor’s degree required; Master’s preferred
- Detail-oriented
- Organized
- Partners well with cross-functional and inter-department teams as well as other marketing and sales team members
- Minimum of 15 years’ experience
- Skin care industry experience is required; knowledge of aesthetics market is preferred
- Enjoys a fast-paced work environment
- Work in office team environment with others
- Must be able to lift up to 10 lbs.
- Travel as needed to conferences and shows, often on nights weekends as dictated by event schedule
