Director - North America Marketing

Description

General Purpose 

ZO® Skin Health is seeking a Director of North America Marketing to work alongside the Category Leadership, Professional Relations, NA eCommerce US Sales Teams to strategize, develop and implement best-in-class marketing programs to ensure ZO® maintains its position as the market leader with continued growth. 

Essential duties & responsibilities 

• Lead the North America marketing team efforts, developing implementing marketing strategies to drive business growth 

• Monitor assess all marketing strategies tactics, adjusting as needed to ensure maximized growth impact  

• Provide input to category leadership team supply chain for North America launch quantities needs  

• Plan and ensure implementation of all field communication for NA specific marketing programs and product animations, as well as share any relevant product updates for NA market 

• Plan execute the GWP program, from conception to launch, communicating any relevant updates to the teams as needed and providing post-mortem analysis following the completion of the program.  Work with international markets to ensure cohesive global plan 

• Plan execute all sell-through programs, providing a monthly “offers’ program to the field, with customizable collateral for use in accounts  

• Ensure flawless execution of all NA global marketing programs product launches, partnering with sales leadership to ensure no gaps in communication or programming  

• Work with key stakeholders in NA sales team to develop execute national accounts programs, from GWPs to holiday seasonal promotions as needed  

• Oversee NA marketing digital B2B/ B2B2C strategy and account communication 

• Ensure ProPortal is optimized and track utilization and effectiveness of tools and assets, making adaptations changes as needed, directly managing the team responsible for maintaining assets 

• Work directly with supply chain to develop timelines for all programs to ensure on-time launches and quantities  

• Continuously improve our Circle Club (B2B loyalty program), reviewing performance adjusting as needed.  Work closely with sales leadership key accounts to provide most impactful program  

• Order form/ SFDC promotions product management  

• Lead communication outreach to other direct markets in APAC EMEA, providing updates on key NA programs as well as learnings suggestions for local execution/ implementation 

• Partner with Professional Relations events team to maximize impact of all NA events, from trade shows to corporate seminars to other B2B activities 

• Quarterly field rides with US sales team members to stay current on in-office activities, and report back to key field sales team stakeholders on any findings or ideas 

• Attend US events or trade shows as needed 

Qualifications

• Excellent verbal and written communication skills 

• Bachelor’s degree required; Master’s preferred  

• Detail-oriented 

• Organized 

• Partners well with cross-functional and inter-department teams as well as other marketing and sales team members 

Desired Skills & Experience 

• Minimum of 15 years’ experience  

• Skin care industry experience is required; knowledge of aesthetics market is preferred  

• Enjoys a fast-paced work environment 

Physical Demands 

• Work in office team environment with others 

• Must be able to lift up to 10 lbs. 

• Travel as needed to conferences and shows, often on nights weekends as dictated by event schedule  

Salary : $140,000 - $170,000