What are the responsibilities and job description for the Senior Associate, Brand position at Zocdoc?
Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across 200 specialties and 12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 17 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact On Our Mission
Zocdoc is looking for a proactive and creatively-minded Senior Associate Brand Manager to join our team. In this role, you’ll execute on the Zocdoc marketing communication strategy in support of our brand marketing goals.
The Senior Associate Brand Manager will be responsible for owning brand consistency across touchpoints, overseeing creative execution in digital channels (organic social, CRM, Influencer, Display), and helping to execute on integrated marketing campaigns. In addition, you will manage day-to-day relationships with external agencies (creative, social, and market research) and partner closely with internal teams, including acquisition marketing, product marketing, user research, and creative. This is a great opportunity for a results-driven and detail-oriented marketer to help shape the Zocdoc brand and contribute to high-impact marketing initiatives.
You’ll enjoy this role if you are…
NYC Base Salary Range
$98,300—$147,400 USD
About Us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
Job Applicant Privacy Notice
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across 200 specialties and 12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 17 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact On Our Mission
Zocdoc is looking for a proactive and creatively-minded Senior Associate Brand Manager to join our team. In this role, you’ll execute on the Zocdoc marketing communication strategy in support of our brand marketing goals.
The Senior Associate Brand Manager will be responsible for owning brand consistency across touchpoints, overseeing creative execution in digital channels (organic social, CRM, Influencer, Display), and helping to execute on integrated marketing campaigns. In addition, you will manage day-to-day relationships with external agencies (creative, social, and market research) and partner closely with internal teams, including acquisition marketing, product marketing, user research, and creative. This is a great opportunity for a results-driven and detail-oriented marketer to help shape the Zocdoc brand and contribute to high-impact marketing initiatives.
You’ll enjoy this role if you are…
- A creatively-minded marketer who believes in the power of brand communications to drive business results
- Action-oriented and proactive, taking on new opportunities and tough challenges with energy, urgency, and a focus on delivering tangible results
- Highly organized with a knack for managing multiple projects and stakeholders, ensuring all work is delivered on time without compromising quality, and ensuring accountability for yourself and others
- A natural collaborator, excited to work across multiple teams and external agencies to bring campaigns to life
- Comfortable managing ambiguity, able to operate effectively when things are uncertain or unclear, and willing to roll up your sleeves to get things done
- Nimble in learning, excelling at spotting creative opportunities based on insight and data and aren’t afraid to experiment or adapt based on both successes and challenges
- Passionate about building brands that make a difference in people’s lives
- Champion Zocdoc’s brand identity by ensuring consistency in brand assets (visuals, tone of voice) across marketing, product, sales, and other key areas, acting as the primary steward of our brand house.
- Lead creative content for patient CRM by developing a seasonal calendar and managing the briefing and execution of campaigns.
- Support integrated marketing by helping to identify key moments, collaborating with creative on campaign look and feel, adapting across channels, and gathering performance insights.
- Assist in social execution in partnership with social agency partners, overseeing the creation of assets, leading social listening to stay on top of trends, and owning community management.
- Manage foundational tasks such as maintaining third-party review sites, auditing app store content, and supporting brand health tracking
- Lead day-to-day relationships with external agencies (creative, social, influencer), ensuring they deliver on-brand content that resonates with Zocdoc’s core audience.
- 5 years of experience in brand marketing (a plus if it’s been at a start up for a consumer brand) with a proven track record in managing multi-channel campaigns
- A passion for creative storytelling and using insights to drive performance across marketing channels.
- A solid understanding of brand strategy, digital marketing, and social media trends.
- A self-starter with a bias for action, ready to take ownership of projects from start to finish.
- Exceptional communication skills, ensuring all stakeholders are informed and aligned across channels.
- Humility and respect for all team members, regardless of title or tenure.
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer funded 401(k) match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5 years of service)
- Competitive parental leave
- Cell phone reimbursement
- Catered lunch everyday along with snacks
- Commuter Benefits
- Convenient Soho location
- Great Place to Work Certified
NYC Base Salary Range
$98,300—$147,400 USD
About Us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
Job Applicant Privacy Notice
Salary : $98,300 - $147,400
