What are the responsibilities and job description for the Senior Associate, Paid Search position at Zocdoc?
Your Impact on our Mission
Zocdoc considers its employees to be its most valuable asset. As a Senior Associate, Paid Search, you will make a significant contribution to the growth of our patient bookings and revenue through Search Engine Marketing (SEM). You‘ll drive performance, analyze data, and execute optimizations across Google and Microsoft Ads. This role requires close collaboration with members of the paid marketing, analytics, and brand teams to execute the channel strategy and achieve company objectives.
You’ll enjoy this role if you are…
- Motivated by a deep-rooted desire to succeed and drive results
- Autonomous, urgent, and creative - you genuinely love solving difficult problems
- Skilled at leveraging data analysis to identify and capitalize on strategic options and opportunities
- Organized, efficient and detail-oriented
- A resourceful and innovative individual who perseveres through challenges
- The kind of person who is self-motivated and proactive in seeking guidance and support when necessary
Your day to day is…
- Overseeing the day-to-day performance of our Google and Microsoft Ads campaigns
- Developing and implementing new campaigns and testing strategies to effectively scale the account
- Managing daily optimizations to ensure we remain on track against channel goals and budget
- Supporting the Senior Marketing Manager in the development and implementation of SEM strategies to produce successful outcomes
- Assisting with channel-level reporting and analysis
- Tracking KPIs, distilling insights from campaign data, and providing regular performance updates to the team
- Partnering with analytics to enhance our data capabilities, improve our reporting, and find areas of opportunity that could significantly impact the broader business
- Communicating channel results and priorities across the organization
- Effectively conveying results and insights to leadership in weekly meetings
- Developing working relationships with cross-functional partners
You’ll be successful in this role if you have…
- 3 years of experience in paid search
- Expertise in Google and Microsoft Ads
- A proven track record supporting multi-million dollar paid search campaigns
- An analytical and performance-driven mindset
- A solid understanding of growth marketing KPIs
- Experience with Looker/BI tools
- Strong attention to detail
- Excellent communication and collaboration skills
Benefits
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer funded 401(k) match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5 years of service)
- Competitive parental leave
- Cell phone reimbursement
- Catered lunch everyday along with snacks
- Commuter Benefits
- Convenient Soho location
- Great Place to Work Certified
