What are the responsibilities and job description for the Brand & GTM Director position at Zomee?
Company Overview:
Zomee empowers new moms with innovative products that make motherhood easier, starting with our breast pump devices. We aim to grow into a household name that champions mom well-being worldwide.
We're a woman-owned and family-run business in Pompano Beach, Florida, driven by a passionate team understanding evolving customer needs.
Role Overview:
Zomee seeks a Brand Strategy and Go to Market Director to join our team. This role helps develop and manage the brand's direction and owns campaign planning, development, production, distribution, and activation cycles.
Key Responsibilities:
- Leverages comprehensive brand strategies across all touchpoints for consistent and compelling brand presence.
- Cultivates a strategic marketing vision harmonizing endeavors with long-term organizational objectives.
- Defines and maintains the brand's visual identity and messaging, ensuring consistent creative assets.
- Conceptualizes, plans, and implements campaigns across marketing areas, designed to resonate with the Zomee mom target audience.
- Fosters synergy with cross-functional collaboration to ensure unified business objectives, including communication and coordination with marketing, sales, product, legal, and finance.
- Manages relationships and creative agency partners.
- Owns the marketing production budget and timelines to ensure adherence.
- Prioritizes activities to ensure critical go-to-market tasks receive necessary attention without compromising quality.
Education/Experience:
- 7-10 years of experience in Brand Strategy, Marketing Execution, or Marketing Project Management.
- Successful track record in leading cross-functional teams and driving projects.
- Articulate communicator who can relate to people at all levels of the organization.
- Clear thinker who translates strategy into action.
- Energetic problem solver with unyielding ethical standards and good judgment.
- Able to travel as required (unlikely more than 10%).
Benefits:
- Health, Dental, and Vision benefits
- Paid holidays and vacation time off
- Maternity and paternity leave benefits
- Annual incentive bonus included in compensation
- This is currently an in-office position, open to hybrid or remote for the right candidate
