What are the responsibilities and job description for the Data Analyst Position position at Zomee?
Company Overview:
Zomee is a woman-owned and family-run business driven by a passionate team that understands the evolving needs of its customers. We provide innovative products that make motherhood easier, starting with our commitment to nursing mothers through our trusted breast pump medical devices.
We aim to grow into a household name that champions the well-being of every mom, delivering solutions that nurture and uplift families worldwide. Based in Pompano Beach, Florida, Zomee has a strong culture of entrepreneurial spirit and high-quality above all else.
Job Description:
We are looking for a talented Senior Marketing Analytics Lead to join our team. In this role, you'll drive company growth through data analysis, reporting, and providing actionable insights with our marketing data.
The ideal candidate is a strategic thinker with a strong analytical mind and exceptional problem-solving skills. They should be proficient in Excel, Google Analytics, and SQL, with experience in marketing data analytics.
Key Responsibilities:
- Build impactful reports and dashboards that make data clear and understandable for key stakeholders.
- Embody a business owner mentality to dig into key investments, initiatives, channels, and their performance to optimize business activity.
- Effectively highlight and communicate key insights, trends, and recommendations to help drive business decisions.
- Optimize marketing channels by analyzing performance data and providing recommendations.
- Manage Google Tag Manager, including server-side tagging with major ad networks.
- Set up API connections between platforms.
- Document and stay up-to-date on platform changes to ensure accurate data.
- Conduct high-level media investment impact analysis using Google Meridian or other MMM tools.
Qualifications:
- 3 years of experience in marketing data analytics.
- Proficiency with analytics tools, like Google Analytics, Microsoft Excel, Tableau, or similar analytics platform tools.
- Experience with SQL, R, or other data languages is a plus.
- Excellent analytical reasoning and problem-solving skills.
- An ability to consolidate findings and communicate analysis to key stakeholders in an easy-to-understand manner.
- Bachelor's degree in marketing, business, statistics, or related fields.
Benefits:
- Health, dental, and vision benefits.
- Paid holidays and vacation time off.
- Maternity and paternity leave benefits.
- Annual incentive bonus.
- This is currently an in-office position, but we are open to hybrid or remote arrangements for the right candidate.
