What are the responsibilities and job description for the Influencer Marketing Specialist position at Zomee?
Company Overview:
At Zomee, we support and empower new moms by providing innovative, helpful, and
accessible products that make motherhood easier. Starting with our commitment to
nursing mothers through our trusted breast pump medical devices, we aim to grow
into a household name that champions the well-being of every mom, delivering
solutions that nurture and uplift families worldwide.
Based in Pompano Beach, Florida, Zomee is driven by a passionate team that
understands the evolving needs our customers. We are a woman-owned and family-
run business with a strong culture of entrepreneurial spirit and high quality above all
else. Join us in our exciting mission to empower and uplift mothers with impactful
solutions that make a real difference in the lives of families.
Role Overview:
Zomee is seeking an Influencer Marketing Specialist to join the team. Reporting to the Owned & Earned Content Director, this role builds authentic connections between the brand and its target audience by leveraging the amplification and influence of creators to drive awareness, engagement, and growth for Zomee.
Key Responsibilities:
- Execute Zomee’s influencer marketing strategy across tiers (macro, micro, nano) and platforms (Instagram, TikTok, YouTube, blogs, etc.)
- Identify, vet, and build relationships with influencers who align with the brand’s mission, values, and audience
- Create tailored campaign briefs that inspire influencers while preserving authentic storytelling
- Own the end-to-end execution of influencer campaigns, from outreach to approvals to go-live
- Lead day-to-day communication with influencers and/or agents to develop contracts, set expectations, and ensure timelines and deliverables are met
- Monitor influencer content for brand alignment, FTC compliance, and audience engagement
- Partner with analytics or growth teams to track KPIs, compile post mortem campaign recaps, and report on ROI (e.g., impressions, reach, engagement, traffic, conversion)
- Align influencer content with content calendars, product launches, and cultural moments
- Repurpose top-performing influencer content across paid, owned, and earned channels
- Stay on top of emerging platforms, creator trends, and cultural conversations to keep the brand relevant
Education/Experience:
- 2-5 years of experience in influencer or creator marketing
- Proven success developing and scaling multi-channel content strategies across owned and earned platforms
- Proven track record of building influencer programs that drive measurable business results
- Deep understanding of influencer ecosystems and creator economy platforms (Instagram, TikTok, YouTube, etc.)
- Strong communication, negotiation, and relationship-building skills
- Comfortable working with contracts, budgets, and influencer platforms (eg. Aspire, BrandWorks, etc)
- Data-driven mindset with experience using tools like Google Analytics, affiliate links, or promo codes to assess performance
- Highly organized, self-motivated, and able to juggle multiple partnerships, projects and priorities
Benefits:
- Health, Dental, and Vision benefits
- Paid holidays and vacation time off
- Maternity and paternity leave benefits
- Compensation includes annual incentive bonus
- This is currently an in-office position but we are open to hybrid or remote for the right candidate.
