What are the responsibilities and job description for the SEO/Marketing Specialist position at Zona Facta Collective?
Job Title: SEO & Marketing Specialist
Location: Tulsa, OK
Job Type: Full-Time
About Us:
Zona Facta is a leading security company dedicated to providing top-tier security solutions, including surveillance, access control, and risk assessment services. We are looking for a results-driven SEO & Marketing Specialist to enhance our online presence, optimize digital campaigns, and drive lead generation efforts.
Job Summary:
The SEO & Marketing Specialist will be responsible for improving our search engine rankings, managing digital marketing campaigns, and increasing brand visibility across online platforms. This role involves keyword research, content optimization, website audits, and data-driven marketing strategies to attract and engage our target audience.
Key Responsibilities:
SEO & Website Optimization
• Conduct keyword research and implement SEO strategies to improve search rankings.
• Optimize website content, meta tags, and structure for organic search performance.
• Perform on-page and off-page SEO, including link-building strategies.
• Monitor and analyze website traffic and search performance using Google Analytics, Search Console, and SEO tools.
• Collaborate with web developers to improve site speed, usability, and technical SEO.
Digital Marketing & Content Strategy
• Develop and execute digital marketing campaigns to drive traffic and conversions.
• Create and optimize content for blogs, landing pages, and social media.
• Manage PPC campaigns on Google Ads and social media platforms to generate leads.
• Track and analyze campaign performance, making data-driven adjustments.
• Research industry trends and competitors to refine marketing strategies.
Social Media & Brand Awareness
• Oversee social media accounts to enhance engagement and brand visibility.
• Plan and schedule content that aligns with security industry trends and company goals.
• Monitor social media trends and respond to audience interactions.
Qualifications & Skills:
• Proven experience in SEO, digital marketing, and content strategy.
• Proficiency in SEO tools (SEMrush, Ahrefs, Moz, Google Analytics, etc.).
• Experience with paid advertising (Google Ads, LinkedIn Ads, Facebook Ads).
• Strong writing and editing skills for content marketing.
• Knowledge of website management (WordPress, HTML, CSS is a plus).
• Familiarity with security industry marketing is a bonus.
• Analytical mindset and ability to interpret marketing data.
Why Join Us?
• Opportunity to work with a growing security company.
• Competitive salary and benefits package.
• Professional growth and learning opportunities.
