ZoomInfo Technologies LLC is hiring: Digital Advertising Specialist in Waltham

At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.

ZoomInfo is seeking a Marketing Programs Manager specializing in digital advertising to join our team of marketing professionals. With a focus on filling and accelerating our new business funnel, you will build, maintain, and optimize campaigns across a variety of paid media channels, including paid social, display, programmatic, and CTV. The ideal candidate can connect data-driven creative strategy with project management and execution efficiency to find buyers and effectively promote our brand, value proposition, and products.

In addition to scaling and optimizing existing programs, we're looking for an innovative marketing mind who has a knack for discovering fresh channels and testing new B2B acquisition strategies. Overall, we want someone with a passion for delivering exceptional business outcomes. If that sounds like you, let's talk!

What You'll Do :

• Manage a portfolio of paid social, display, and programmatic campaigns, identifying new opportunities to drive prospect awareness and engagement within our addressable market
• Collaborate closely with the product line demand generation teams to develop strategic, timely campaigns that support quarterly themes and go-to-market initiatives, leveraging industry trends to educate and solve our prospects' problems
• Oversee vendor relationships, including onboarding, budgets, day-to-day communications, and trafficking
• Establish and track a continuous series of experiments to optimize campaigns across channels and segments
• Partner with our marketing and sales teams to monitor campaign funnel metrics, sharing insights and feedback to improve performance
• Collaborate with design and content teams on creative briefs, asset specifications, and deliverables timing
• Driving Paid social contributions to the marketing funnel (MQLs and Demos) and ACV and ROI for paid social media channel

What You Bring :

LI-Hybrid

Actual compensation offered will be based on factors such as the candidate's work location, qualifications, skills, experience and / or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.

70,400-$96,800 USD

About us :

ZoomInfo (NASDAQ : ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams - all in one platform.

ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.

ZoomInfo is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.

Salary : $70,400 - $96,800