Marketing and Communications Manager

About Us:

Zor Shriners is a vibrant community dedicated to charitable works, fraternal fellowship, and community engagement. As a proud member of the Shriners International network, we are committed to serving our members and promoting our activities in support of children in need and to enhance the lives of those we serve.

Position Overview:

We are seeking a dynamic and hands-on Marketing and Communications Manager to lead our communication initiatives and drive engagement with our Wisconsin-based membership. Communications focus on member engagement, activity promotion, public awareness, and brand enhancement. Creating, curating, and disseminating content across various channels requires a strong background in content creation, digital marketing, and graphic design with a passion for storytelling and community engagement.

Key Responsibilities:

• Content Creation: Develop and produce engaging content for various communication channels including social media, website, electronic newsletters, and email communications to promote club and unit activities, events, and initiatives.
• Brand Management: Ensure consistency and alignment with brand guidelines across all communication materials to enhance brand identity and promote public awareness of our organization.
• Graphic Design: Utilize graphic design skills to create visually compelling assets including graphics, coupons, flyers, and promotional materials to support marketing and communication efforts.
• Zor Zephyr Magazine Co-Editor: Serve as an editor of our monthly publication, Zor Zephyr Magazine, by organizing submitted articles, coordinating content creation, and overseeing the production process to ensure high-quality publication.
• Social Media Management: Manage and maintain our social media accounts, including content creation, posting schedules, engagement strategies, and performance tracking to increase followership and engagement.
• Website Management: Oversee the design and maintenance of our organization's website to ensure accuracy, relevance, and user-friendliness, including content creation, optimization, and SEO strategies.
• Electronic Communications: Coordinate and execute electronic communication strategies including newsletters, calendar, announcements, and updates to keep members informed and the public engaged.
• CRM System Management: Administration of CRM system to maintain member database, track communication efforts, and analyze member engagement metrics to inform future strategies.
• Vendor/Partner Management: Coordinate and interface with vendors and other partners in support of efficient and effective systems, processes, and solutions.
• Networking/Customer Service: Build and maintain strong positive relationships with members and ensure all interactions reflect and uphold the organization’s brand and mission.

Qualifications:

• Proven experience (3 years) in marketing, communications, or content management roles, with a focus on digital marketing and content creation.
• Strong writing, editing, and storytelling skills with a keen eye for detail and grammar.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, lnDesign).
• Experience with content management systems (CMS), email marketing platforms, and
• social media management tools.
• Familiarity with CRM systems and database management.
• Creative thinker with the ability to generate innovative ideas and concepts to engage a diverse audience.
• Strong organizational and project management skills with the ability to multitask and
• meet deadlines.
• Excellent communication and interpersonal skills with a collaborative mindset.

Preferred Qualifications:

• Experience working in a nonprofit or fraternal organization.
• Knowledge of SEO principles and content optimization techniques.
• Previous experience in magazine editing or publishing.
• Ability to engage AI for efficiency.
• Understanding of analytics tools and metrics to measure the effectiveness of marketing and communication efforts.

Benefits:

• Competitive pay rate commensurate with experience.
• Paid time off (ie: vacation and sick).
• Supportive and collaborative environment.
• Ability to make a meaningful impact and contribute to noble causes.

Job Type: Full-time

Benefits:

• Paid time off

Schedule:

• Day shift
• Monday to Friday

Application Question(s):

• Are you located near/able to regularly commute to our location in Madison, WI?
• Please summarize what interests you most about this opportunity and/or your qualifications for this role.

Experience:

• Marketing or Communications: 3 years (Required)
• non-profit: 1 year (Preferred)

Work Location: Hybrid remote in Madison, WI 53719