What are the responsibilities and job description for the Web Analytics Specialist position at Zortech Solutions?
Role : Web Analytics Specialist
Location : New Jersey-Day one onsite
Duration : 6 Months
Job Description :
Implement & Manage Digital Tracking Deliver tracking capabilities through the entire suite of Core digital platforms to provide detailed measurement of performance, data collection, and insights, to both internal and external stakeholders
Tag Management Expert Act as the subject matter expert for all things tag management, with a demonstrated ability to personally manage complex, custom tagging setup across multiple ecommerce platforms, while maintaining a high level of accuracy and fidelity in measurement
Serve as Data Layer Owner in partnership with the internal development team, own the roadmap, testing, and further customization of the company's proprietary data layer to deliver improved tracking capabilities across our client base
5 years of experience in a web analytics role, with emphasis on the use of tagging across ecommerce / B2B platforms
Advanced experience in delivering custom tagging / measurement in Google Tag Manager and Adobe Launch
Advanced knowledge of Google Analytics and Adobe Analytics configuration settings and functional options, with the ability to translate technical platform-specific knowledge to stakeholders
Data governance knowledge and ability to create processes to accurately onboard clients to standard tracking configurations, and effectively roll out changes and innovations to our entire client user base
You speak fluent KPI and OKR : ability to clearly articulate data-informed insights & recommendations, keeping customer and business impacts as a focus
Sharp attention to detail and a drive for practical solutions that balance effort and result
Emphasizes a proactive approach to problem-solving, developing hypotheses to prove out, and creating actionable insights to drive optimization
Excellent interpersonal communication skills
Prior experience in a digital agency and / or the insurance / financial / pharmaceutical / government preferred
Experience with survey, cookie consent, and feedback platforms like Medallia, Optimizely, Tealium.
Strong conceptual design skills that translate user and business needs into successful digital experiences
Detailed knowledge of digital analytic platforms and research tools to drive decision making.
Demonstrated experience in working successfully in large, complex, organizations, balancing multiple assignments and deliverables simultaneously.
Proven experience in cultivating organizational change and creating buy-in for new initiatives
