General Manager- Renaissance Faire

General Manager – Scarborough Renaissance Festival

Location: Dallas, TX (Faire located in Waxahachie, TX)

Company: Lancelot Entertainment Investment Co., LLC

Compensation: $150K–$250K total compensation (no equity)

Reports to: Regional Manager

About Scarborough Renaissance Festival & Lancelot Entertainment

Since 1981, Scarborough Renaissance Festival has been a North Texas tradition, immersing visitors in a 16th-century English village experience centered around the imagined visit of King Henry VIII and his royal court. With an annual attendance of approximately 185,000 guests and $10M in revenue, this 155-acre festival site is one of the most established Renaissance faires in the country. The festival season runs from April 5 to May 26, with additional special events throughout the year.

Lancelot Entertainment is a growing platform dedicated to acquiring and modernizing Renaissance faires across the U.S. With a focus on operational optimization and best practices, Lancelot currently owns and operates Scarborough Renaissance Festival (TX) and King Richard’s Faire (MA), with plans for continued expansion.

The Opportunity

Lancelot Entertainment is seeking a General Manager (GM) for its Dallas-area faire to take full ownership of all festival operations, including strategic planning, staffing, logistics, finance, and event execution. The GM will be responsible for implementing national standard operating procedures (SOPs) while tailoring them to the unique needs of Scarborough Renaissance Festival.

This role requires a dynamic, high-energy leader with a strong background in operations, finance, and large-scale event management. The GM must be able to navigate the complexities of managing a highly seasonal, high-volume business with a large and diverse workforce, including a mix of full-time staff, seasonal employees, vendors, and performers.

Key Responsibilities

• Strategic Leadership & Operational Execution
• Define and execute a long-term vision for Scarborough Renaissance Festival.
• Oversee all aspects of site condition, event logistics, vendor management, and customer experience.
• Ensure festival operations are run efficiently, safely, and in compliance with all applicable regulations.
• Implement financial controls, manage budgets, and optimize profitability.

• People Leadership & Culture
• Lead a full-time team while hiring and managing a large, seasonal workforce.
• Motivate and develop staff, vendors, and artisans to create a positive, efficient, and customer-focused work environment.
• Establish and maintain high standards for staff integrity, behavior, and performance.
• Work closely with local and state officials, external organizations, and regulatory bodies.
• Crisis Management & Problem-Solving
• Be a firefighter—solve problems quickly and effectively in a high-pressure environment.
• Navigate the challenges of managing a workforce with varying skill levels.
• Ensure safety and compliance are top priorities.
• Guest Experience & Brand Stewardship
• Maintain Scarborough’s reputation as a premier immersive experience.
• Ensure high levels of customer satisfaction and implement guest experience enhancements.
• Oversee marketing initiatives, ticketing strategies, and programming expansions.

What We’re Looking For

• Heavy operational and financial experience (P&L management required).
• Proven success managing large-scale events or seasonal, high-volume businesses.
• Strong leadership and people management skills, with experience overseeing large teams.
• Excellent problem-solving abilities and a hands-on, solutions-driven mindset.
• Experience with vendor and partner relations, ensuring smooth collaboration with external stakeholders.
• Passion for experiential entertainment, cultural events, or hospitality is a plus.
• Ability to operate with autonomy while aligning with Lancelot Entertainment’s broader strategic vision.

Why This Role?

This is a unique leadership opportunity to take the reins of a well-established, highly profitable festival with a devoted fan base and a national brand. As a key player in Lancelot Entertainment’s expansion strategy, this role offers the chance to shape the future of Renaissance festivals while driving innovation, efficiency, and growth.

If you thrive in high-energy environments, love the challenge of orchestrating large-scale events, and want to be part of an exciting national entertainment roll-up, this is the role for you.