What are the responsibilities and job description for the Marketing Operations Manager, Americas position at Zscaler?
Zscaler has an incredible story to tell, and our Marketing team is committed to sharing it in compelling and expressive ways. Our storytellers, analysts, strategists, and designers are attentive and dedicated to teaching our audience to think about cybersecurity like they never have before. You'll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world's cloud security leader and our customers worldwide.
We are looking for an experienced Marketing Operations Manager to support our Americas (AMS) Marketing team and provide operational support to scale our business. You will work with the Global Analytics / Operations team along with AMS Field Marketing to represent our marketing data, campaign management, and technology capabilities. You will be responsible for:
- Email Marketing Expertise: Focus on email campaigns for our Public Sector division, ensuring compliance with FedRAMP policies while maintaining high deliverability and optimizing audience engagement.
- Mastery of Marketing Tools: Skilled in managing and enhancing tools like Marketo and Salesforce, along with web platforms and data enrichment tools, ensuring seamless integrations and smooth campaign execution across AMS operations.
- Data-Driven Strategist: Collaborate cross-functionally to ensure data integrity, monitor campaign performance, and deliver actionable insights that drive better ROI and accelerate pipeline growth.
- Relationship Builder and Team Player: Foster strong partnerships across regional and functional teams, working closely with sales, product, and marketing leaders. Leverage these relationships to align strategies, gain buy-in, and ensure success in the marketing automation function.
What we are looking for (Minimum Qualifications)
- You have an ops background: 5 years of B2B marketing experience, particularly in using marketing technologies to deliver marketing content across multiple channels and drive operational efficiencies.
- You have been hands-on with automation and CRM platforms: Must have significant, advanced and recent Marketo & SFDC experience, preferably with Marketo Certified Expert credentials and other marketing automation platforms (Adobe campaign, Pardot, etc).
- You have an execution mindset: Demonstrated success executing marketing campaigns with expertise using Marketo, including database management; Smart List development; setup, testing, launching and scoring of campaigns and programs.
- You have a track record of success with marketing activities, managing lead databases, creating lists, building landing pages, configuring nurture tracks and promoting events.
- US Citizenship required.
What Will Make You Stand Out (Preferred Qualifications)
- Experience with several stakeholder teams - Global/Regional marketing, IT/Data Strategy, Sales, Finance, Channel.
- You’ve been a part of building and scaling the technology infrastructure necessary for supporting global marketing initiatives.
- You have optimized processes around lead management systems, such as Salesforce, Marketo, Hubspot or similar platforms.
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