CRM Lead

The CRM Lead collaborates with leadership to determine the pod vision and conveys that vision to the team, ensuring the pod remains grounded in the customer. They are responsible for pod success — delivering the right customer experience and meeting the business goals of the pod. They work closely with the Agile / CRM Lead and the Vehicle Leads to develop, design, build and launch tests in the sprint cycle and support efforts to learn and scale.

Responsibilities:

Leads team in alignment against strategy and goals

Clearly communicate pod goals and overall strategy

Track and measure pod progress towards goals, including working with Measurement and Vehicle Leads to finalize measurement results and scaled impact

Manage admin/ process support, as needed, to ensure process follows Agile principles

Build and maintain relationships with key stakeholders

Collate materials for readouts, including assistance needed from leadership and pod performance against target metrics

Ensures activation of customer strategies

Identify priorities for further analysis in collaboration with analytics

Coach pod members on the use of data and insights to drive hypotheses

Plans and hosts ideation sessions to surface new test ideas

Work with other areas of the business (e.g., promo, loyalty, BAU teams) to bring in ideas

Leads pod Sprint Planning process ensuring focus on impact in partnership with Agile Lead

Create, maintain and prioritize the backlog – surface high impact ideas, collaborate with Vehicle Leads to prioritize each Sprint

Lead Test Filtering and Sprint Planning ceremonies making sure that teams are on track for throughput targets

Pressure-test prioritized tests, ensuring that largest impact test are the focus

Leverage learnings and insights to push the pod to develop holistic customer journeys across all channels

Skills:

Strong customer orientation

Fluency in data / insights to drive prioritization of high-impact tests

Strong written and oral cross-functional communication skills

Proven ability to motivate and inspire others into action

Comfort with A/B testing, measurement methodology

Mindset:

High-energy and influence within the pod

Collaborative mindset – supports other pod members through the process of hypothesis generation and test prioritization

Comfort being assertive and balancing empathy with impact-orientation

Bias for hypothesis-driven, data-driven thinking

Fail-fast mentality of testing, learning, and iterating

Proactive with an ownership mindset

Collaborative colleague, team player

Job Type: Contract

Pay: $60.00 - $75.00 per hour

Schedule:

• Day shift

Experience:

• CRM: 5 years (Required)
• data / insights: 5 years (Required)
• A/B testing: 5 years (Required)
• Agile: 1 year (Required)

Work Location: On the road

Salary : $60 - $75