What are the responsibilities and job description for the Marketing Manager position at Ztek Consulting?
REPORTS TO : Senior Manager, Loyalty Athleta GENERAL SUMMARY : The Athleta Loyalty team drives the strategic direction for the rewards program including acquisition, retention, and engagement. This role is primarily focused on acquisition for both credit card and the free rewards program. This roles ensures launch and execution of marketing initiatives are as planned and integrated into the brand’s commercial planning calendar and support the brand’s overall marketing objectives. They serve as the primary point of contact and are directly embedded with the brand teams. The ideal candidate for this team must have strong communication and influencing skills, the ability to analyze data and customer trends, be able to manage multiple projects and execute cross-channel marketing campaigns.
ESSENTIAL DUTIES & RESPONSIBILITIES :
Supports the execution of omnichannel and channel specific loyalty and card marketing strategies to drive customer engagement, retention & acquisition; delivers against brand objectives in partnership with Sr Manager of Loyalty
Inputs into creative briefs and partners with brand creative teams on the development of loyalty marketing assets across multiple platforms within Athleta; maintains oversight to ensure creative is on-time and executed according to the strategy, partnering with cross-functional teams and brand stakeholders to ensure seamless execution.
Represents loyalty in meetings and cross-functional alignments, partnering with key brand teams to ensure strategy is understood and execution happens across channels
Analyzes and interprets financial data to inform hindsight, in-season traction and budget forecasting partnership with Business Analysis team :
o Conducts weekly, quarterly and annual reporting, tracking campaign program performance and progress by brand, channel against acquisition goals.
o Visualizes data and builds stories to report campaign and program results
o Partners with appropriate L&P team members to report and communicate results to stakeholders and cross-functional partners
Aligns with key business partners throughout organization on L&P program goals and initiatives; drives for collaboration, integration and shared accountability
Manages budgeting, open and close POs, forecasting and actualizing costs
Manages approval process of marketing assets with legal and banking partners
ROLE REQUIREMENTS OF KNOWLEDGE & SKILLS :
3-5 years of relevant work experience in traditional CRM or direct marketing (email, credit card, or loyalty marketing)
Strong written and verbal communication skills with the ability to glean insights from data and develop a story
Experience using logic and methods to solve difficult problems and derive effective solutions
Ability to organize and manage multiple detail-oriented projects and to meet deadlines
Proven skill in leading and working across multiple and distinct functional organizations (e.g., IT, Data & Analytics, Brands, Creative, etc.) in support of specific business priorities
Strategic thinker with the ability to leverage large data sets to make data-driven decisions; experience with Excel is a plus
Proficient in Word, PowerPoint, and Google Docs
Past credit card, retail, or agency experience preferred but not required
Bachelor’s Degree; MBA a plus
CHARACTERISTICS : Customer Curious!
Organized, self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners
Positive attitude and ability to manage change, thrives in a fast-paced and dynamic environment, and brings structure to ambiguous situations
Proactive with strong project and program management skills; able to multi-task and work autonomously and as part of a team
Looks beyond obvious and doesn’t stop at the first answer
Ability to think big picture and be a visionary / idea generator, leading program vision and planning while getting involved in the details of actual execution and management
Willingness to approach projects with a can-do attitude and create process where there isn’t one
Results-oriented, timeliness, attention to detail, with a willingness to shift plans as necessary to meet goals
Ability to work in a fast-paced environment and stay focused / calm, while showing strong attention to detail and delivering flawlessly & accurately
Growth mindset, willing to run through walls to deliver and adjust style to various teams and leaders
