What are the responsibilities and job description for the Senior Marketing Manager position at Zynex?
ZMS Englewood9555 Maroon CircleEnglewood, CO 80112, USAThe Senior Marketing Manager will lead key strategic and tactical marketing initiatives to position ZMS' monitoring systems as market leaders in the patient monitoring market. This role is pivotal in translating clinical data into impactful marketing strategies and tactics, building relationships with Key Opinion Leaders (KOLs), and ensuring successful product adoption and long-term market growth. This individual will also play a critical role in launch strategies, commercial execution, and cross-functional collaboration to scale up ZMS' patient monitoring solutions.Essential Job Duties and Responsibilities : Drive adoption and market growth of patient monitoring products through innovative product positioning, competitive differentiation, and targeted marketing campaigns.Develop and execute launch strategies and tactics for new and existing products, ensuring alignment with market needs and company objectives.Be the voice of the customer to the Zynex organization.Execute multi-channel digital marketing campaigns and strategies.Develop commercial and promotional literature that effectively positions ZMS’ monitoring systems and technology for large-scale market adoption and product differentiation.Build effective clinical tools and educational materials to drive growth and adoption of ZMS’ patient monitoring devices.Engage and work closely with the clinical, regulatory and product teams to craft compelling evidence-based messaging that supports patient impact and customer financial ROI.Transform clinical data into compelling and competitive commercial messaging and positioning.Partner with Clinical Affairs to develop a pipeline of commercially oriented clinical studies, white papers, surveys, data sets, etc. that drive commercial strategy.Partner with Sales leadership in the development and delivery of Continuing Education Units (CEU) for healthcare providers.Build and maintain strong relationships with KOLs, clinical sites, universities, and healthcare organizations to drive product advocacy and clinical validation.Represent ZMS at key tradeshows and industry events, collaborating with the Clinical leadership to enhance clinical messaging and stakeholder engagement.Work with a cross-functional team to drive the execution roadmap to successfully launch, commercialize, and scale up patient monitoring solutions.Required Knowledge and Skills : Bachelor’s degree in business, marketing, or a scientific field (e.g., nursing, respiratory therapy) or equivalent experience.Five (8) years' experience in marketing, product management, or brand management for a medical device manufacturer focused on the acute care segment.Proven experience leading product launches and scaling products in the medical device or biotechnology markets.Exceptional communication, analytical, and strategic thinking skills.Demonstrated success building and maintaining KOL relationships.Experience creating digital marketing campaigns and educational / training materials.Familiarity with financial planning and budgeting for marketing programs.Experience with cross-functional collaboration in highly regulated industries.Desired Knowledge and Skills : Advanced degree in business or a healthcare-related field (Masters in Business Administration, Marketing or Clinical equivalent).Five (5) years of clinical experience (e.g., RN, Respiratory Therapist or equivalent) in the acute care environment.Physical & Environmental Requirements : Computer Intensive Tasks (65% of role) : Ergonomics : Maintain proper posture using an ergonomic chair.Communication : Effectively communicate via spoken, written, virtual, and electronic means.Strenuous Eye Activities : Ability to focus and concentrate on detailed tasks for extended periods to reduce eye strain.Repetitive Strain : Perform frequent keyboard and mouse activities with dexterity and careful hand movements to minimize the risk of strain.Sitting for Extended Periods : Sit for prolonged periods while working on a computer.Technology Proficiency : Utilize office equipment, including computers, copiers, fax machines, and telephones, as well as demonstrate proficiency in Microsoft Office Software.Dynamic Office Environment : Operate in a fast-paced, professional office setting.Physical Tasks (35% of role) : Heavy Lifting : Lift objects weighing up to 10 lbs.Travel (35% of Role) : Occasional travel is required.Zynex Offers Exceptional Benefits (Full-Time Roles) : 401k with company contribution.8 paid holidays.Health & wellness bonus up to $50 / month.Opportunities for role transitions and advancements.Weekly employee appreciation activities / perks.Up to $150 / month reimbursement for community volunteer hours.#J-18808-Ljbffr
Salary : $50
