Implements sales and marketing plans for the Medi-Plex Hospice building trusting relationships with healthcare providers and educates the community about the services provided.

Responsibilities:

Responsible for developing and implementing sales and marketing strategies which achieve referral/admission growth objectives in coordination with Administrator and Patient Care Director.

Develops and implements marketing plan.

Provides basis sales and marketing training and coaching to hospice staff members providing community outreach functions.

Meets with area Physicians, Social Services/discharge planners, Nursing Home Administrators, Spiritual community/churches, seniors, Press/Media, Community organizations and other referral sources to present the hospice program and improve community relationships.

Participates in fund development activities through implementation of direct-mail appeals, memorial appeals and community awareness as well as donor recognition events.

Participates in community education presentations, including face-to-face contact and written correspondence. Provides education and resource information to the community, patient, families, and physicians to maintain an excellent service level.

Responsible for trending and analysis of key marketing operational indicators, coordination of patient/employee/physician surveys and recognition programs.

Qualifications:

Must possess excellent communication skills, and believe in the services that hospice can offer patients and their families.

Candidates should possess a bachelors degree (healthcare preferred) plus at least three years in professional healthcare services is required.

Ability to communicate effectively with managers, patients, families, and coworkers.

Must have the ability to effectively cope with patients, families and all others with varying backgrounds, socioeconomic conditions and value judgements.

Maintain confidentiality of information relating to the patient and family. Will discuss only those aspects necessary to the care and treatment of patient and family with those directly involved in the patient's care.