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Paid Media Specialist
Morilee New York, NY
Apply
$79k-105k (estimate)
Full Time 1 Week Ago
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Morilee is Hiring a Paid Media Specialist Near New York, NY

Paid Media Specialist

Location: New York, New York

Company Overview:

At Morilee, we believe in the power of storytelling and digital innovation to connect with our audience and create memorable experiences. We are a dynamic and forward-thinking company in the bridal and special occasion wear industry looking for a talented Paid Media Specialist to join our marketing team.

Job Description:

We are seeking an analytical and results-driven Paid Media Specialist to develop and manage a variety of paid media campaigns across Google, Meta and Pinterest advertising platforms. This role requires a blend of creativity, analytical thinking, and technical skills. You will be responsible for building, managing, and optimizing campaigns that drive brand awareness and conversion to support our Omnichannel marketing objectives.

Key Responsibilities:

  • Build, manage and optimize PPC campaigns across Google Ads, Meta Ads and Pinterest Ads platforms.
  • Work collaboratively with the marketing team to align paid media campaign strategies, targeting and creative with overall brand strategy and performance objectives.
  • Analyze campaign performance using digital analytics, and report on results to key stakeholders.
  • Implement A/B testing throughout campaigns for CTR and CVR optimization.
  • Handle multiple projects simultaneously with excellent organizational skills.

Qualifications:

  • Proven hands-on experience managing digital advertising campaigns via Google Ads, Meta Ads and Pinterest Ads within an Omnichannel digital marketing program.
  • Demonstrated ability to improve KPIs including CTR, CPC, Micro- and Macro- Conversions, Conversion Rates and CPAs via PPC campaigns.
  • Google Ads certified; Google Analytics certified; Meta certified.
  • Analytical mindset with an ability to interpret and communicate digital data.
  • Ability to work both independently and in a team environment.
  • Bachelor’s degree in Business, Marketing, Communications, or related field is preferred.

How to Apply:

Please send your resume, cover letter, and a portfolio of your work to careers@morilee.com. The subject line should read “Application for Paid Media Specialist”.

Job Summary

JOB TYPE

Full Time

SALARY

$79k-105k (estimate)

POST DATE

06/21/2024

EXPIRATION DATE

07/10/2024

WEBSITE

morilee.com

HEADQUARTERS

DEERFIELD BEACH, FL

SIZE

200 - 500

FOUNDED

1952

TYPE

Private

CEO

MITCHELL UDELL

REVENUE

$10M - $50M

INDUSTRY

Consumer Goods

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About Morilee

Morilee designs and provides wedding dresses for women.

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The following is the career advancement route for Paid Media Specialist positions, which can be used as a reference in future career path planning. As a Paid Media Specialist, it can be promoted into senior positions as an Advertising Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Paid Media Specialist. You can explore the career advancement for a Paid Media Specialist below and select your interested title to get hiring information.

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If you are interested in becoming a Paid Media Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Paid Media Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Paid Media Specialist jobs

Learn Social Media Marketing Fundamentals.

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Look for social media opportunities everywhere.

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Never stop learning and adapting.

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Get a Digital Marketing Certification.

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Step 3: View the best colleges and universities for Paid Media Specialist.

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