Description

Job Summary

The Digital Marketing Coordinator to join our dynamic team. This role will be instrumental in driving our digital marketing efforts across both business units: U.S. Dermatology Partners and Derm Skincare. They will display digital marketing experience and a proven track record in SEO, SEM, and paid social campaigns. They will be responsible for executing digital marketing strategies that enhance our online presence, increase patient engagement, and drive ecommerce sales.

Duties and Responsibilities (Responsibilities necessary to accomplish job functions)

• Develop and implement SEO strategies to increase organic search visibility and traffic across both business units.
• Manage and optimize SEM campaigns to enhance lead generation for our dermatology practices and drive sales for Derm Skincare.
• Monitor and analyze digital marketing data from SEO, SEM, and paid social channels to identify trends, optimize strategies, and report on performance.
• Conduct keyword research, competitive analysis, and backlink acquisition strategies to support SEO and SEM efforts.
• Collaborate with the content creation team to develop content strategies that align with SEO best practices and promote user engagement.
• Execute and analyze A/B testing across marketing campaigns, website, and ecommerce platform to identify the most effective elements for user engagement and conversion.
• Support the digital marketing team in operational tasks and campaign management to ensure efficiency and effectiveness of marketing initiatives.

Qualifications

Experience Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2 years of experience in digital marketing, with a strong focus on SEO, SEM, and social media advertising.
• 2 years of experience in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, Google Search Console) (preferred)

Knowledge, Skills and Abilities Requirements

• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
• Strong understanding of the healthcare and/or ecommerce industry is a plus.
• Ability to work collaboratively in a team environment as well as independently.
• Excellent communication and organizational skills, with a keen attention to detail.
• Professional in appearance and actions
• Logical and Critical thinking skills
• Customer-focused with excellent written, listening and verbal communication skills
• Infatuation with learning new technologies and systems
• Detail oriented, professional attitude, reliable.
• Management and organizational skills to support the leadership of this function.

• Ability to follow or provide verbal & written instructions with sufficient grammar and spelling skills to avoid mistakes or misinterpretations.
• Interpersonal skills to support customer service, functional, and teammate support needs
  • Able to communicate effectively in English, both verbally and in writing
• Mathematical and/or analytical ability for basic to intermediate problem solving.
• Basic to intermediate computer operation
  • Proficiency with Microsoft Excel, Word, and Outlook
• Specialty knowledge of systems relating to job function
• Knowledge of state and federal regulations for this position; general understanding of HIPAA guidelines

Supervisory Responsibilities:

• This position has no supervisory responsibilities.