Do you have a sharp sense for audiences, trends and storytelling? Are you well-connected in the mountain bike scene and spend most of your free time on the bike? Do you want to create campaigns that don’t just look good, but actually build community, generate reach and drive real impact? Are you motivated by working in a dynamic environment where brand strategy meets genuine emotion?
Then you’re in the right place!
As
Brand Manager Activation E-MTB (all genders) at our location in
Stuttgart., you’ll play a key role in positioning our E-Mountainbike category strategically and bringing it to life across all relevant touchpoints.
We welcome all talents. Your unique background, perspective and experience are not just valued – they make us better. If you are curious, analytical and ready to grow with us, we want to hear from you.
Your Responsibilities
- Develop and implement a long-term activation strategy for our E-MTB category throughout the entire product lifecycle – in alignment with our global brand strategy
- Conceptualize and execute campaigns, events and community formats that bring our brand to life
- Collaborate strategically with athletes, influencers, media partners and local communities to strengthen our presence in the E-MTB world
- Develop and manage creative, cross-channel content campaigns in close coordination with the Creation and Social Media teams
- Analyze target audiences, monitor market trends and track performance metrics to continuously optimize our initiatives
- Work closely with Product Management, Sales and external partners to ensure consistent and effective activation at all touchpoints
YOUR PROFILE
- University degree in Marketing, Business or a related field
- At least 5 years of relevant experience in brand marketing
- Ideally, a background in the bike, outdoor or sports industry – or a strong personal connection to the E-MTB scene
- Solid experience in online and offline brand activation, community building and events
- Proven track record in developing and implementing impactful campaigns
- Strategic mindset with the ability to connect long-term vision with short-term actions
- Skilled in working with media, influencers, agencies and external partners
- A proactive self-starter with a hands-on mentality, structured work style, excellent
- communication skills and strong organizational abilities
- Fluent in German and English (C1 level)
WHAT WE OFFER
- A dynamic and appreciative work environment with international colleagues who share a passion for cycling and purposeful work
- A place where you can grow – personally and professionally
- The opportunity to bring in new ideas and actively shape our future – we welcome diversity and different perspectives
- Regular team rides – whether you’re fast, slow, experienced or just getting started
- Flexible working hours and mobile work options to help you structure your day
- Attractive employee discounts on our bikes, company bike options and leasing programs
- Urban Sports Club membership to help you stay active
Want to learn more about us, the people behind FOCUS, our mission, our workplace and where we ride? Then visit
us.
Demo