Marketing Specialist

**About RIGOL Technologies EU GmbH**

RIGOL Technologies is a global leader in test and measurement solutions, providing innovative instruments such as oscilloscopes, spectrum analyzers, waveform generators, and more, serving customers in electronics, research & development, education, and industrial markets. Our European headquarters in Gilching, Germany, supports a dynamic and growing team dedicated to advancing technology across diverse sectors.

**Position Overview**

As a Marketing Specialist, you will be responsible for planning, executing, and optimizing marketing activities for RIGOL’s Test & Measurement product lines in Europe. You will work closely with the sales, product management, and technical teams to enhance brand visibility, generate leads, and drive customer engagement.

**Key Responsibilities**

- Develop and implement marketing campaigns and product launches for test & measurement solutions in the EU region.

- Manage digital marketing initiatives, including website content, email campaigns, webinars, and social media.

- Create compelling content such as brochures, datasheets, newsletters, case studies, and blog posts tailored for the European market.

- Coordinate and participate in trade shows, exhibitions, seminars, and customer events.

- Analyze market trends, competitor activities, and customer needs to support strategic decisions.

- Collaborate with the technical team to prepare application notes, video tutorials, and training materials.

- Build and maintain relationships with channel partners, distributors, and media contacts.

- Measure and report campaign effectiveness using analytics tools, providing actionable insights to refine marketing strategies.

- Support localization and adaptation of global marketing materials for the EU market.

**Qualifications**

- Bachelor’s degree in Marketing, Communications, Electrical/Electronic Engineering, or a related marketing field.

- 2 years of marketing experience, preferably in the electronics, T&M, or B2B technology sectors.

- Knowledge and genuine interest in test & measurement instruments and their applications.

- Strong written and verbal communication skills in English; proficiency in German is preferred.

- Experience with marketing automation platforms, content management systems, and analytics tools.

- Creative thinker with strong organizational and project management abilities.

- Ability to work independently as well as part of a cross-functional team.

- Willingness to travel occasionally within Europe for events and exhibitions.

**What We Offer**

- Competitive salary and benefits package

- Dynamic, international working environment

- Opportunities for professional growth and development

- The chance to make a real impact in a high-tech industry

We look forward to receiving your application!