Head of Strategic Insights ( m/f/d)

About us

At RTL AdAlliance, we create simplicity for advertisers and value for publishers.

Our fundamental goal is to unite premium content publishers to facilitate connections between international and local brands and European audiences. With offices in 10 European countries and in the US, we exclusively represent only the best video publishers such as RTL, M6, ITV or Activision Blizzard. As part of RTL Group, we offer our clients the latest exclusive insights, advertising technology and services they need to master the total video space and make the very best of the transition into digital and addressable TV.

Do you find inspiration in the international and entrepreneurial spirit of our company? Do you want to actively navigate the advertising industry changes and be a driving force for innovation? Then we invite you to join us as we shape Europe's leading advertising sales house.

Role

Location : Paris/Milan/Netherlands/UK/Germany

Your team

You are part of the marketing team (currently 10 members, including interns and working students) and will report to the Marketing Director, based in Paris.

The mission of the marketing team is to understand our clients' needs (CMO, Media Director, planners and traders...), to provide our sales with the right materials (narratives, insights, data) to engage with them and to make sure the materials are understood (sales enablement). To do so, we also collaborate with several departments (sales, communication, supply, product...).

You'll be responsible for the 'Insights & Research Marketing' which allows RTL AdAlliance to position itself on the market as insights driven partner. Most of the team members are based in Paris but are coming from different countries (Italy, Portugal, India...). We are a truly European group and therefore our work language is English.

Your Responsibilities

• Understand the underlying data, create actionable insights and present them convincingly.
• Responsibility, in collaboration with manager, for our annual studies: TVKF and The New Life of the Living Room and present the findings during adhoc client meetings, local events or conferences in several European markets.
• Contact person for media industry topics (Attention, measurement...) and for sharing the knowledge on those topics internally or based on client’s needs.
• In close collaboration with other Marketing colleagues, make sure that the Marketing department is customer-centric, meaning that we understand the needs of the different stakeholder sales are in touch with (CMO, media director, traders etc.)
• Gather and deliver data insights for presales: Competitor analysis (ad spend), Consumer insights, Client studies (BLS…).
• People management : 1 FTE (Insights Manager, in charge of the client studies) and 2 working students

Your profile

At least 4 years in a media-related position - Agency and/or Advertiser side. Good understanding of the challenges of the media industry and a passion for media.

Soft skills

Communication: Ease with relationship building and to connect with people.

• Outgoing Personality
• Adaptability to work in a multicultural environment
• Skill & Experience to represent the company at conferences (public speaking)

Emotional Intelligence: Proactive force of proposition as well problem solver.

Time Management: able to prioritize and handle several projects simultaneously.

Hard skills

• Advanced Power Point skills
• Good command over English language.
• Excellent presentation Skills - to present to senior levels

Note :

By Applying to this role, you authorize the processing of your personal data for the purpose of this recruitment. This is in compliance with the General Data Protection Regulation (GDPR). The data will be used only for this application process.”