Demo

eCommerce Manager, Benelux

POSTED ON 4/27/2025 AVAILABLE BEFORE 5/16/2025
the LEGO Group Brasschaat, Flemish Region Full Time
Job Description

Help us build a best-in-class LEGO digital shopper and consumer experience to reach more LEGO fans (kids and adults) in Benelux. Come Play with us!

Please note This role is based in Brasschaat, Belgium (nearby the Dutch border – Breda). We can offer a local Belgian or Dutch contract depending on the country you are living in.


Core Responsibilities



  • Advise and support on the execution of online activations.
  • Support with project execution and roll out of key initiatives. Bring brand to life through these initiatives directly working with key departments within our selected retailers to build and activate plans across online, mobile, app.
  • Execution of Retail Media (briefing, creation, set up of campaigns, follow up of campaigns and evaluations and recommendations).
  • Reporting and analysis of digital marketing data as well as online retailer data on key customers.
  • Identify emerging eCommerce opportunities and bring them to life for specific accounts.
  • Analyze key competitor actions & strategies and emerging trends in eCommerce.
  • Work with the Benelux sales team to ensure digital execution is an integral part of their overall account plans.
  • Mutual Revenue and Profit Growth Deliver positive impact on profitability for the LEGO Group and our customers by leading customer initiatives that deliver improved return on investments.



Play your part in our team succeeding

The eCommerce Manager will help develop and implement our commercial strategy. This role is part of the Benelux eCommerce team and will work in very close collaboration with the Senior eCommerce Manager, the Sales and Marketing teams as well as external collaborators (B2B eCom partners and agencies) to deliver a best-in-class LEGO consumer and shopper experience.

Do you have what it takes?



  • Extensive experience (several years) in an eCommerce role in media/digital/web agency or in-house digital department or driving a technology-based start-up business.
  • Ability to work in cross functional teams, experience in project management and/or category management. Agile ways of working would be a plus.
  • Experience in retail marketing in an eCommerce environment and a good understanding of omni-channel and pure play shopper behavior.
  • Very strong attention to detail and analytical skills, with ability to turn data into insights and into action.
  • Excellent planning and time management skills. Curious and passionate about innovation.
  • Proficient in both Dutch and English.



Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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