INTRODUCTION:
University of the People (UoPeople) is the first non-profit, tuition-free, American, accredited, 100% online university. Today, UoPeople has over 152,000 students enrolled from more than 200 countries and territories, including 18,800 students who are refugees. Currently UoPeople is accredited by the DEAC and WASC accreditation.
We believe that higher education is a basic human right and that it can transform not only the lives of students, but also their families' lives, their communities, their nations, and, by extension, the world. See President Reshef’s TED talk when he announced the founding of the University.[ TED talk ]
UoPeople is an innovative university, and we welcome team members who bring creativity and innovation to their roles. We’re a fast-paced organization with remote teams all around the globe. If you’re a self-starter who wants to succeed alongside a passionate team, we’d love to hear from you!
UoPeople is supported by the generosity of individuals and foundations, including the Gates, Hewlett, Ford Foundations, Fondation Hoffmann, and others. The University has been covered by the New York Times, BBC, NPR, Times Higher Education, US News and World Report, and more. President Reshef’s TED Talk and Nas Daily interview about the University have 30 million views combined.
REPORTING TO: Director, Brand Marketing
GENERAL PURPOSE:
We are seeking an experienced Brand Manager to manage the development and creation of branded content across our Brand Marketing & Content team. This role will oversee the day-to-day work of our in-house graphic designers and video editors, and serve as an in-house copywriter, ensuring the brand’s creative assets are aligned with strategic needs. Under the leadership of the Director for Brand Marketing, you will contribute to content plans, execute creative tactics, and bring to life the voice of the brand across a variety of written materials.
KEY RESPONSIBILITIES:
- Content Development: Serve as the in-house copywriter, crafting compelling, brand-aligned copy for campaigns, digital content, video scripts, and other marketing assets across platforms.
- Manage Creative Workflow: Oversee end-to-end production workflows for branded content, ensuring timely delivery of high-quality creative assets from design, video, copy, and outside agencies, proactively resolving roadblocks, and elevating issues, as needed.
- Ensure Brand Consistency: Act as a guardian of the brand voice and visual identity, reviewing content to ensure alignment with strategic goals and brand guidelines.
- Cross-Functional Collaboration: Work closely with internal teams and external agencies to align on creative briefs, timelines, and deliverables.
- Optimize Creative Operations: Identify opportunities to streamline asset creation for increased efficiency and scalability.
- Support Content Strategy: Partner with the Director of Brand Marketing to execute content plans that elevate brand storytelling and audience engagement.
QUALIFICATIONS:
- 3-5 years of experience in brand marketing, copywriting, content strategy, or a related field (agency or in-house experience preferred)
- Bachelor’s degree in Marketing, Communications, Journalism, English, or related field (or equivalent experience)
- Proven ability to write clear, engaging, brand-consistent copy across formats (digital, print, video, social, email, etc.) Please provide a link to portfolio or samples in the resume.
- Strong grasp of brand strategy, positioning, and storytelling
- Experience managing creative projects from concept through execution, including timelines, briefs, and stakeholder approvals
- Familiarity with content marketing principles, audience targeting, and performance metrics
- Excellent editing, grammar, and proofreading skills with high attention to detail
- Ability to think both creatively and strategically; comfortable pitching ideas and developing concepts collaboratively
- Experience working cross-functionally with designers, video teams, social media managers, and other marketing partners
- Comfortable giving and receiving creative feedback in a fast-paced, iterative environment
- Knowledge of project management tools (e.g., Wrike, Jira, Confluence, or similar)
- Strong organizational skills and the ability to manage multiple projects simultaneously
PREFERRED SKILLS:
- Experience in Higher Education or Non-Profits.
- Knowledge of the video post-production process and principles of graphic design.
Demo