Digital Marketing Specialist

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic, and labelling is accurate.

Eurofins is dedicated to delivering testing services that contribute to the health and safety of society and the planet, and to its corporate responsibility to protect the environment and ensure diversity, equity, and inclusion across the entire network of Eurofins companies.

In a nutshell:

The Digital Marketing Specialist is a key member of the commercial team, responsible for supporting global business operations by implementing and executing Search Engine Marketing (SEM) strategies and Search Engine Optimization (SEO) strategies.

Reporting to the Director of Marketing Operations and working closely with Marketing Managers and Product Managers, this role requires a solid understanding of digital marketing, excellent analytical skills, and the ability to work in a dynamic, fast-paced environment. The Digital Marketing Specialist will be essential in maximizing commercial strategies by leveraging all digital channels to meet and exceed business objectives.

Responsibilities:

• Search Engine Marketing (SEM) Campaign Management: Increase the ROI of each business line by optimizing pay-per-click (PPC) campaigns on platforms such as Google Ads.
• Digital Advertising: Oversee and manage Google Ad campaigns, optimizing performance weekly through bid adjustments, keyword refinement, and ad copy updates. Conduct in-depth analysis monthly, focusing on conversion rates and return on ad spend (ROAS), and implement strategic adjustments quarterly, including budget allocation and targeting optimization.
• Keyword Strategy Execution: Implement keyword strategies using tools such as Google Keyword Planner and SEMrush.
• Search Engine Optimization (SEO): Execute on-page and off-page SEO tactics to improve rankings and domain authority of all division websites.
• Performance Reporting: Consolidate SEO and SEM performance data to provide insights for continuous improvement. Present findings to stakeholders monthly to stimulate awareness and demand.
• Content Optimization: Guide content creators to ensure all content is SEO-friendly and effective.
• Cross-Functional Collaboration: Work with marketing, content, and analytics teams to ensure campaign alignment and effectiveness as well as with Web Masters & Developers for technical SEO optimizations.
• Compliance: Ensure compliance with advertising regulations and brand guidelines.
• Industry Trends: Stay updated with industry trends, platform updates, and best practices in digital communication.
  
  

Education Background:

• Bachelor’s degree in marketing, communications, business, or a related field.

Experience:

• 3 years of experience in digital marketing, with a focus on SEO and SEM in B2B.
• Proven track record of managing successful PPC campaigns and driving ROI.
• Strong understanding of digital marketing tools, including Google Analytics, Google Ads, SEMrush, and Google Keyword Planner.
• Excellent analytical skills and the ability to interpret data and provide actionable insights.
• Up to date with the latest trends and best practices in digital marketing and SEO/SEM.
• Ability to manage multiple projects and deadlines in a fast-paced environment with campaign budgets of $15k .
• Experience with data visualization tools like Google Data Studio.

Languages requirement:

• Proficiency in English (additional languages are a plus).

Personal profile:

• Strong communication and collaboration skills, with the ability to work effectively in cross-functional teams.

Additional Preferences:

• Experience working in an international and matrix organization, comfortable navigating within this ecosystem.
• An understanding of biology or chemistry or life science is a plus, but not essential.
  
  

We support your development! Do you feel you don’t match 100% of the requirements? Don’t hesitate to apply anyway! Eurofins companies are committed to supporting your career development.

We embrace diversity! The Eurofins network of companies believes in strength and innovation through diversity, being an Equal Opportunity Employer. We prohibit discrimination against employees or applications based on gender identity and/or expression, race, nationality, age, religion, sexual orientation, disability, and everything else that makes employees of Eurofins companies unique.

Sustainability matters to us!  We are well on our way to achieving our objective of carbon neutrality by 2025, through a combination of emission reduction and compensation initiatives. We encourage our laboratory leaders to make sustainable changes at their local level, and in addition to their initiatives we count on our dedicated carbon reduction team to help us to achieve this goal!

Find out more in our career page: https://careers.eurofins.com/

Company description: Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.

The Eurofins network of companies believes that it is a global leader in food, environment, pharmaceutical and cosmetic product testing and in discovery pharmacology, forensics, advanced material sciences and agroscience contract research services. It is also one of the market leaders in certain testing and laboratory services for genomics, and in the support of clinical studies, as well as in biopharma contract development and manufacturing. It also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in-vitro diagnostic products.

In over 35 years, Eurofins has grown from one laboratory in Nantes, France to ca. 62,000 staff across a decentralised and entrepreneurial network of more than 900 laboratories in 62 countries. Eurofins companies offer a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.

In 2023, Eurofins generated total revenues of EUR 6,515 million, and has been among the best performing stocks in Europe over the past 20 years.