How Much Does a Digital Content Specialist Make? (2025)
Digital content specialists are mostly responsible for writing blogs, content, and social media posts that can entice readers to buy the products they’re endorsing and maintain their current audience. They're also the individuals who are most responsible for a company's digital marketing campaign.
Although the U.S. BLS lacks data when it comes to digital content specialist jobs, the most similar role, marketing managers, see an 8% job outlook for the years of 2023 to 2033. That, along with the job itself seeing 54% more job postings and Salary.com reporting an average salary of $61,480 as of February 2025 solidifies its position as a mainstay in the industry.
Learn more about the salary trend for digital content specialists, top-paying cities in the US, and some FAQs about the occupation in this salary guide.
What is The Average Digital Content Specialist’s Salary?
As mentioned above, the salary of a digital content specialist is $61,480 per year. As of February 2025, digital content specialist’s salaries range from $48,069 to $76,190, with most earning between $54,460 to $69,180.
2025 Digital Content Specialist salary: $61,480 ($30 per hour)
A digital content specialist’s average monthly salary is $5,123, while the average weekly pay is $1,182. Meanwhile, the salary of a digital content specialist per hour is $30, according to the report.
| Percentile | By Hour | By Week | By Month | By Year |
|---|---|---|---|---|
| 10th Percentile | $23 | $924 | $4,006 | $48,069 |
| 25th Percentile | $26 | $1,047 | $4,538 | $54,460 |
| 50th Percentile (Median) | $30 | $1,182 | $5,123 | $61,480 |
| 75th Percentile | $33 | $1,330 | $5,765 | $69,180 |
| 90th Percentile | $37 | $1,465 | $6,349 | $76,190 |
Digital Content Specialist Salaries State by State
The salary for digital content specialists differs across US states based on factors like minimum wage, job demand, location, and cost of living.
As shown in the table below, the three (3) states with the lowest average annual salary for digital content specialists in the United States are West Virginia, South Dakota, and Mississippi with $55,340, $55,270, and $54,840, respectively.
Meanwhile, the three (3) states with the highest average annual salary for digital content specialists are the District of Columbia, California, and New Jersey with $68,430, $67,820, and $67,390, respectively.
| State | Average Salary |
|---|---|
| Alabama | $56,500 |
| Alaska | $66,960 |
| Arizona | $59,890 |
| Arkansas | $56,010 |
| California | $67,820 |
| Colorado | $62,710 |
| Connecticut | $66,030 |
| Delaware | $62,410 |
| District of Columbia | $68,430 |
| Florida | $58,410 |
| Georgia | $59,460 |
| Hawaii | $64,250 |
| Idaho | $57,370 |
| Illinois | $62,900 |
| Indiana | $59,640 |
| Iowa | $58,840 |
| Kansas | $58,530 |
| Kentucky | $57,860 |
| Louisiana | $58,470 |
| Maine | $59,820 |
| Maryland | $63,390 |
| Massachusetts | $66,890 |
| Michigan | $60,690 |
| Minnesota | $62,900 |
| Mississippi | $54,840 |
| Missouri | $58,590 |
| Montana | $57,430 |
| Nebraska | $57,920 |
| Nevada | $61,730 |
| New Hampshire | $62,530 |
| New Jersey | $67,390 |
| New Mexico | $56,690 |
| New York | $65,540 |
| North Carolina | $59,030 |
| North Dakota | $60,870 |
| Ohio | $60,130 |
| Oklahoma | $56,870 |
| Oregon | $62,470 |
| Pennsylvania | $61,360 |
| Rhode Island | $64,190 |
| South Carolina | $58,040 |
| South Dakota | $55,270 |
| Tennessee | $56,930 |
| Texas | $60,190 |
| Utah | $58,470 |
| Vermont | $60,320 |
| Virginia | $61,670 |
| Washington | $66,280 |
| West Virginia | $60,750 |
| Wisconsin | $55,340 |
| Wyoming | $58,960 |
What are the Best-Paying Cities for Digital Content Specialists?
Digital content specialists' salaries also vary by city due to the differences in standard of living, local demand for occupation, and industry rates in metropolitan areas.
The table below shows that the labor industry in California is offering higher average annual salaries for digital content specialists, specifically in cities like San Jose, San Francisco, and Oakland.
Certain cities such as New York, Queens Village, and Paramus also show signs of increased demand for digital content specialist occupations:
| City | Average Pay |
|---|---|
| San Jose, CA | $77,160 |
| San Francisco, CA | $76,850 |
| Oakland, CA | $75,010 |
| New York, NY | $71,810 |
| Queens Village, NY | $71,320 |
| Paramus, NJ | $70,830 |
How Does Experience Affect a Digital Content Specialist’s Salary?
Having more experience gives digital content specialists an edge over their peers and plays an important role in increasing their salary.
Salary.com reports that the national average salary for an entry-level digital content specialist is $59,605. Having 2 more years of experience can increase a digital content specialist’s salary to $61,077.
After 2 to 4 years of experience, the salary of digital content specialists could increase to about $64,262. Specialist and expert-level digital content specialists can earn up to $64,603 and $64,831, respectively.
| Levels | Salary |
|---|---|
| Entry Level Digital Content Specialist | $59,605 |
| Intermediate Level Digital Content Specialist | $61,077 |
| Senior Level Digital Content Specialist | $64,262 |
| Specialist Level Digital Content Specialist | $64,603 |
| Expert Level Digital Content Specialist | $64,831 |
How to Increase Salary as a Digital Content Specialist?
Most companies require their digital content specialists to have a bachelor’s degree in either journalism, marketing, or English, and having one of these degrees can help them land a better salary. However, most employers look for candidates with excellent communication skills and basic knowledge of managing social media platforms.
Below are some of the common skills and advancements needed for a salary raise as a digital content specialist.
Digital Content Specialist Advancements
- Education: As mentioned above, most employees look for candidates with a degree in communications, journalism, marketing, or even English. Acquiring a degree in said programs from an accredited school can help provide a good foundation along with helping digital content specialists in their career advancement in the future.
- Training: Beginner digital content specialists can train their skills through a couple of weeks on the job – although it can take longer for specific skills like social media management and content writing which takes skill to perfect.
- Experience: Most digital content specialists need at least 3 years of professional experience before being promoted to an executive position. However, most employers require 0 to 2 years of experience before hiring one.
Digital Content Specialist Skills
Gaining highly sought-after skills for a digital content specialist is a good way to earn a higher salary and unlock more career opportunities.
The Real-time Job Posting Salary Data Report indicates that the most in-demand digital content specialist skills are knowledge of content development and Content Management Systems with 28.62% and 25.29%, respectively.
The aforementioned two skills can also increase the salary for digital content specialists by 10.91% and 10.09%, respectively.
| Skill | Demand | Salary Increase |
|---|---|---|
| Content Development | 28.62% | 5.63% |
| Content Management System | 25.29% | 3.24% |
| Web Design | 4.83% | 2.02% |
| Search Engine Optimization (SEO) | 24.72% | 1.95% |
| Content Strategy | 10.02% | 1.92% |
| User Experience Design | 6.42% | 1.86% |
What are The FAQs About Digital Content Specialists’ Salary?
Here are some common questions about a digital content specialist’s salary:
What does a digital content specialist do?
Digital content specialists are mostly responsible for the following:
- Creating, writing, and posting engaging blog posts that can either entice their audience to buy their product or maintain their current audience.
- Deal with a brand's content creation on all their digital platforms and create social media campaigns that can create buzz for their target audience.
- Respond to questions on their social media pages - either ones sent in their inbox or through their comments on social media pages.
- Coordinate with content managers to ensure that their social media strategy falls in line with what their client has in mind.
- Research which trend works with the service that their client specializes in, leading to passion-driven content that will drive consumers towards what they're advertising.
- Provide direct reports on their current social media campaign and make connections on whether or not their campaign works or not.
What skills should digital content specialist possess?
Ideally, digital content specialists should have basic knowledge of content writing along with knowing how to strategize content. That said, digital content specialists should ideally have content development and content management system skills to earn a better salary. They should also have good grammar skills as well.
How much does a digital content specialist earn in the U.S.?
The salary estimates for a digital content specialist is $61,480, or $30 per hour in the United States as of February 1, 2025. The highest pay can go up to $76,190 for roles in an organization's 90th percentile.
