How Much Does a Junior Copywriter Make? (2025)
In 2025, the role of a junior copywriter continues to be essential in the marketing and advertising industries. These professionals create engaging and persuasive content that drives brand messaging and customer engagement. With businesses heavily investing in content marketing, the demand for skilled copywriters remains strong.
According to the U.S. Bureau of Labor Statistics, employment for writers and authors is expected to grow by 5% from 2023 to 2033. As of February 2025, Salary.com reported that the average junior copywriter salary is $59,880 per year.
With an increasing need for digital content, companies are actively seeking talented writers to contribute to their branding and promotional strategies. Let’s explore junior copywriter salary, pay range, and factors influencing earnings in 2025.
What is the Average Junior Copywriter’s Salary?
As of February 2025, junior copywriter salary in the United States is $59,880 per year, which equates to approximately $29 per hour. The salary range for these professionals generally falls between $47,367 and $75,813 per year.
2025 Junior Copywriter Salary: $59,880 per year ($29 per hour)
Meanwhile, the weekly and monthly salaries for junior copywriters are $1,152 and $4,990, respectively.
What Is the Pay Range for Junior Copywriters?
Junior copywriter salary starts at around $47,367 and can go as high as $75,813 per year. Several factors influence how much a junior copywriter earns, including experience level, education, and location.
Junior copywriter salary range: $58,776 to $61,972 per year ($28 to $29 per hour)
| Percentile | By Hour | By Week | By Month | By Year |
|---|---|---|---|---|
| 10th Percentile | $23 | $911 | $3,947 | $47,367 |
| 25th Percentile | $26 | $1,026 | $4,444 | $53,330 |
| 50th Percentile (Median) | $29 | $1,152 | $4,990 | $59,880 |
| 75th Percentile | $33 | $1,312 | $5,685 | $68,220 |
| 90th Percentile | $36 | $1,458 | $6,318 | $75,813 |
Junior Copywriter Salary Factors
As mentioned earlier, the salary for junior copywriters varies based on experience, location, and skills. Let’s explore each of these in detail.
Years of experience
Experience plays a significant role in determining a junior copywriter’s salary. The more experience a copywriter gains, the more they can expect to earn. As they advance in their careers, many junior copywriters enhance their earning potential by gaining experience and honing their skills.
For example, entry level junior copywriters can only earn $58,776, while those with more than 8 years of experience can earn $61,972per year.
| Levels | Years of Experience | Salary |
|---|---|---|
| Entry Level Junior Copywriter | 0-1 | $58,776 |
| Intermediate Level Junior Copywriter | 1-2 | $59,507 |
| Senior Level Junior Copywriter | 2-4 | $61,356 |
| Specialist Level Junior Copywriter | 5-8 | $61,726 |
| Expert Level Junior Copywriter | 8+ | $61,972 |
A senior copywriter salary is higher due to their extensive experience and refined skills in copywriting.
Place of Work
According to the U.S. Bureau of Labor Statistics (BLS), the industry plays a key role in determining the salary of a copywriter. Certain industries tend to offer higher wages due to the demand for specialized writing skills.
The industry and company size can significantly impact a junior copywriter’s salary. Larger companies and those in high-demand industries tend to offer higher pay.
| Place of Work | Median Annual Salary |
|---|---|
| Information | $77,520 |
| Professional, scientific, and technical services | $70,310 |
| Educational services; state, local, and private | $66,060 |
| Religious, grantmaking, civic, professional and similar organizations | $61,140 |
A freelance copywriter may have variable income depending on the services they offer and their level of expertise in copywriting.
Skill Set
Certain skills can significantly impact earnings in the copywriting field. For example, Copywriting, proofreading, and SEO are highly sought-after specializations that can lead to an increase in salary.
Junior copywriters with specialized skills can significantly increase their earning potential. According to industry data, copywriters with expertise in Copywriting and Advertising can earn 9-13% more than those without these competencies.
| Skill | Demand | Salary Increase |
|---|---|---|
| Copywriting | 21.49% | +9.92% |
| Advertising | 12.98% | +13.92% |
| Proofreading | 10.92% | +12.92% |
| Search Engine Optimization | 7.46% | +14.43% |
| Marketing Communications | 4.48% | +14.71% |
| Public relations | 2.78% | +10.35% |
Junior Copywriter Salary by City and State
The location can also influence the potential salary for junior copywriters. They can use this data to identify the most strategic locations for both living and working.
Highest Paying States for Junior Copywriters
Based on Salary.com data, the District of Columbia offers the highest junior copywriter salary in the United States, with an average annual salary of $66,650.
- District of Columbia: $66,650 (or $32 per hour)
- California: $66,050 (or $32 per hour)
- New Jersey: $65,630 (or $32per hour)
- Massachusetts: $65,150 (or $31 per hour)
- Washington: $64,550 (or $31 per hour)
Some states offer significantly higher junior copywriters' salaries due to the cost of living and demand for skilled copywriters. States with strong advertising and media hubs, such as California and New York, tend to provide a more competitive salary for a junior copywriter.
Junior Copywriter Salary by State
| State | Average Salary |
|---|---|
| Alabama | $55,030 |
| Alaska | $65,210 |
| Arizona | $58,320 |
| Arkansas | $54,550 |
| California | $66,050 |
| Colorado | $61,080 |
| Connecticut | $64,310 |
| Delaware | $60,780 |
| District of Columbia | $66,650 |
| Florida | $56,890 |
| Georgia | $57,900 |
| Hawaii | $62,570 |
| Idaho | $55,870 |
| Illinois | $61,620 |
| Indiana | $58,080 |
| Iowa | $57,310 |
| Kansas | $57,010 |
| Kentucky | $56,350 |
| Louisiana | $56,950 |
| Maine | $58,260 |
| Maryland | $61,740 |
| Massachusetts | $65,150 |
| Michigan | $59,100 |
| Minnesota | $61,260 |
| Mississippi | $53,410 |
| Missouri | $57,070 |
| Montana | $55,930 |
| Nebraska | $56,410 |
| Nevada | $60,120 |
| New Hampshire | $60,900 |
| New Jersey | $65,630 |
| New Mexico | $55,210 |
| New York | $63,830 |
| North Carolina | $57,480 |
| North Dakota | $59,280 |
| Ohio | $58,560 |
| Oklahoma | $55,390 |
| Oregon | $60,840 |
| Pennsylvania | $59,760 |
| Rhode Island | $62,510 |
| South Carolina | $56,530 |
| South Dakota | $53,830 |
| Tennessee | $55,450 |
| Texas | $58,620 |
| Utah | $56,950 |
| Vermont | $58,740 |
| Virginia | $60,060 |
| Washington | $64,550 |
| West Virginia | $53,890 |
| Wisconsin | $59,160 |
| Wyoming | $57,420 |
Highest Paying Cities for Junior Copywriters
Similarly, certain cities provide higher salaries of a copywriter due to industry concentration and living expenses.
- San Jose, California: $75,150 per year (or $36 per hour)
- San Francisco, California: $74,850 per year (or $36 per hour)
- Oakland, California: $73,050 per year (or $35 per hour)
- Queens Village, New York: $69,460 per year (or $33 per hour)
- Paramus, New Jersey: $68,980 per year (or $33 per hour)
Ways to Increase Your Salary as a Junior Copywriter
Increasing your salary as a copywriter requires strategic career growth through skill development, experience, and location choices. Expanding expertise in SEO, content marketing, and technology copywriting can make you a more competitive candidate.
Here are some effective strategies to increase your salary and advance in your career.
- Gain more experience: Increasing your experience level can lead to promotions and higher pay. Writing consistently, whether for an employer or freelance projects, can help build expertise.
- Improve your skill set: Learning SEO, content marketing, and technology copywriting can result in an increase in salary. Staying updated with industry trends ensures continued career growth.
- Consider relocation: Relocating to states or cities with higher salaries, such as San Jose, San Francisco, and New York, can provide junior copywriters with greater financial opportunities, as these locations have a strong demand for marketing and content professionals.
- Pursue advanced education: Getting certifications or a relevant education can improve job prospects. Advanced degrees in marketing or communication can open doors to higher-paying roles.
- Network within the industry: Making connections can lead to better job opportunities and higher pay. Attending industry conferences and engaging in online networking can help with career advancement.
Average National Salaries by Source
As of February 01, 2025, this figure represents the mean annual salary based on publicly available data across leading job market platforms. It provides an industry-wide snapshot of junior copywriter salary in the United States.
To get a better idea of how junior copywriter salaries compare across different sources, here’s a breakdown:
Unweighted Average Salary: $54,193 per year
SALARY.COM AVG. SALARY
$59,880 /year
TALENT.COM AVG. SALARY
$53,257/year
GLASSDOOR AVG. SALARY
$58,619/year
INDEED AVG. SALARY
$54,336 /year
ZIPRECRUITER AVG. SALARY
$44,876/year
