How Much Does a Marketing Associate Make in 2025?
Becoming a marketing associate is a rewarding career choice for individuals with creativity, organizational skills, and a passion for driving business growth. Marketing associates play an important role in supporting campaigns, conducting market research, and managing content creation to align with brand strategies.
According to the U.S. Bureau of Labor Statistics (BLS), the job title marketing associate is expected to grow by 8% from 2023 to 2033, which is faster than the average for all occupations.
Salary.com reports that the average annual salary for marketing associate in 2024 is $50,723, with a typical range between $38,019 and $64,115. If salaries increase by the projected 3.9% in 2025, the average salary for this role would rise to approximately $52,701.20.
What is the Average Marketing Associate Salary?
The average annual salary for marketing associate in the United States is projected to be $52,701.20 in 2025, reflecting a 3.9% increase from the 2024 average of $50,723.
2025 Marketing Associate Average Salary: $52,701 per year ($25.34 per hour)
2024 Marketing Associate Average Salary: $50,723 per year ($24.39 per hour)
In 2024, the average annual salary for marketing associate is around $50,723, which breaks down to approximately $24.39 per hour based on a 40-hour workweek. Hourly rates can differ, with experienced marketing associates earning up to $28 per hour or more, influenced by factors such as experience, location, and company size.
What is the Pay Range for Marketing Associate?
The marketing associate salary ranges reported by Salary.com typically fall between $38,019 and $64,115 per year ($18 to $31 per hour). Most recent marketing associate salaries are between $44,073 and $57,733 annually.
Marketing Associate Salary Range: $38,019 to $64,115 per year ($18 to $31 per hour)
| Percentile | By Hour | By Week | By Month | By Year |
|---|---|---|---|---|
| 10th Percentile | $18 | $731 | $3,168 | $38,019 |
| 25th Percentile | $21 | $848 | $3,673 | $44,073 |
| 50th Percentile (Median) | $24 | $975 | $4,227 | $50,733 |
| 75th Percentile | $28 | $1,110 | $4,811 | $57,733 |
| 90th Percentile | $31 | $1,233 | $5,343 | $64,115 |
Marketing Associate Salary Factors
Several factors influence the earning potential of a marketing associate, including experience, workplace location, and skill set.
Years of Experience
The average annual salary for marketing associate varies based on experience, The common marketing associate salary increases, starting at $49,970 for entry-level professionals and reaching $52,755 for those with over 8 years of experience.
| Levels | Years of Experience | Average Salary per Year |
|---|---|---|
| Entry Level Marketing Associate | <1 | $49,970 |
| Intermediate Level Marketing Associate | <2 | $50,671 |
| Senior Marketing Associate | 2-4 | $52,234 |
| Specialist Level Marketing Associate | 5-8 | $52,547 |
| Expert Level Marketing Associate | 8+ | $52,755 |
Place of Work
According to the BLS, workplace settings significantly affect marketing associate salaries. For instance, in 2023, marketing associate salary earned up to 38.12% more in the management of companies and enterprises compared to those employed in the management, scientific, and technical consulting services.
| Place of Work | Median Annual Salary |
|---|---|
| Management of companies and enterprises | $94,130 |
| Information | $93,650 |
| Finance and insurance | $81,870 |
| Wholesale trade | $76,530 |
| Management, scientific, and technical consulting services | $68,150 |
Skill Set
Certain skills can enhance the earning potential of marketing associate professionals. According to the Real-time Job Posting Salary Data Report, those proficient in presentation software can earn up to 10.42% more than individuals without this skill.
For instance, if Employee A has an annual salary of $50,723 and possesses presentation software skills, they could earn an additional 10.42%, equating to $5,285.34, increasing their total salary to $56,008.34
| Skill | Demand | Salary |
|---|---|---|
| Presentation Software | 8.34% | 10.42% |
| Market Research | 13.44% | 5.89% |
| Advertising | 15.27% | 5.27% |
| Spreadsheet Software | 18.21% | 5.12% |
| Promotion | 14.25% | 4.46% |
Marketing Associate Salary by City and State
Location greatly influences the earning potential of marketing associate professionals. Exploring salary differences by state can help pinpoint the most strategic areas for living and working.
Highest Paying States for Marketing Associate
According to salary data, the District of Columbia ranks highest with an average total compensation of $56,453 annually.
- District of Columbia: $56,453 per year (or $27.14 per hour)
- California: $55,943 per year (or $26.90 per hour)
- New Jersey: $55,593 per year (or $26.73 per hour)
- Alaska: $55,233 per year (or $26.55 per hour)
- Massachusetts: $55,183 per year (or $26.53 per hour)
Marketing Associate Salary by State
| State | Average Annual Salary |
|---|---|
| Alaska | $55,233 |
| Alabama | $46,613 |
| Arkansas | $46,213 |
| Arizona | $49,403 |
| California | $55,943 |
| Colorado | $51,733 |
| Connecticut | $54,473 |
| District of Columbia | $56,453 |
| Delaware | $51,483 |
| Florida | $48,183 |
| Georgia | $49,053 |
| Hawaii | $53,003 |
| Iowa | $48,543 |
| Idaho | $47,323 |
| Illinois | $51,893 |
| Indiana | $49,203 |
| Kansas | $48,293 |
| Kentucky | $47,733 |
| Louisiana | $48,243 |
| Massachusetts | $55,183 |
| Maryland | $52,293 |
| Maine | $49,353 |
| Michigan | $50,063 |
| Minnesota | $51,893 |
| Missouri | $48,343 |
| Mississippi | $45,243 |
| Montana | $47,373 |
| North Carolina | $48,693 |
| North Dakota | $50,213 |
| Nebraska | $47,783 |
| New Hampshire | $51,583 |
| New Jersey | $55,593 |
| New Mexico | $46,763 |
| Nevada | $50,923 |
| New York | $54,073 |
| Ohio | $49,603 |
| Oklahoma | $46,923 |
| Oregon | $51,533 |
| Pennsylvania | $50,623 |
| Rhode Island | $52,953 |
| South Carolina | $47,883 |
| South Dakota | $45,603 |
| Tennessee | $46,973 |
| Texas | $49,663 |
| Utah | $48,243 |
| Virginia | $50,873 |
| Vermont | $49,763 |
| Washington | $54,673 |
| Wisconsin | $50,113 |
| West Virginia | $45,653 |
Highest Paying Cities for Marketing Associate
According to the responses gathered by Salary.com data, the top five highest-paying cities for marketing associate professionals include San Jose, California, where anonymous marketing associate employees top the list with an annual salary of $63,653, or $30.60 per hour.
- San Jose, California: $63,653 per year (or $30.60 per hour)
- San Francisco, California: $63,403 per year ($30.48 per hour)
- Oakland, California: $61,873 per year ($29.75 per hour)
- New York, New York: $59,243 per year ($28.48 per hour)
- Queens Village, New York: $58,833 per year ($28.29 per hour)
Ways to Increase Your Salary as a Marketing Associate
Boosting the salary of a marketing associate involves strategic skill enhancement, building professional networks, and demonstrating value to the organization. Here are some effective strategies to increase earnings in this role:
- Improving high-demand skills like spreadsheet software, advertising, market research, and presentation software can significantly increase your salary, with presentation software offering a potential 10.42% boost.
- Pursuing certifications AMA Professional Certified Marketer (PCM) can validate your expertise and make you more marketable.
- Relocating to high-paying areas like San Jose, CA ($63,653 per year), or New York, NY ($59,243 per year), can increase your earning potential.
- Demonstrating measurable results, such as improved ROI, increased lead conversions, or enhanced customer engagement, helps showcase your value to employers.
- Building a strong network through professional organizations like the American Marketing Association and connecting with industry professionals can open up better opportunities.
- Requesting a salary review based on market data, such as the $50,723 median salary for marketing associate, can help you negotiate better pay.
- Taking on leadership roles like Senior Marketing Manager, Chief Marketing Director, or Chief Marketing Officer (CMO) by leading projects, mentoring team members, or proposing innovative initiatives can position you for promotions and salary increases. The average additional cash compensation for such positions can include bonuses, profit-sharing, or stock options.
Average National Salaries by Source
The average marketing salaries, as reported by five major salary-reporting websites, average $53,161.40 (unweighted) across these platforms.
SALARY.COM AVG. SALARY
$50,723/year
INDEED.COM AVG. SALARY
$55,282/year
GLASSDOOR AVG. SALARY
$54,251/year
PAYSCALE AVG. SALARY
$54,846/year
ZIPRECRUITER AVG. SALARY
$50,705/year
