Social Media Marketing Manager Average Salary & Hourly Rate in 2025
Social media marketing managers, or social media managers, are responsible for managing a team of specialists who create social media content and campaigns. They ensure work is aligned with established branding and strategies.
The social media marketing manager's salary is affected by different factors like experience level, location, and education. Read on as we give you their salary overview, responsibilities, and job outlook moving forward.
An Overview of Social Media Marketing Manager Salaries
As of March 1, 2025, the average social media marketing manager salary in the United States is $119,490 per year or $57 per hour. The salary range is between $90,069 to $145,090, with most social media managers earning $104,090 to $132,890.
| Percentile | Average Annual Salary |
|---|---|
| 10% | $90,069 |
| 25% | $104,090 |
| 50% | $119,490 |
| 75% | $132,890 |
| 90% | $145,090 |
The industry of a job title has an effect on its salary. The Bureau of Labor Statistics has no wage data specific for social media marketing managers, only for marketing managers in general.
According to BLS, marketing managers in the wholesale trade earn $151,090, while those in the management of companies and enterprises can earn $167,800. Here are the median annual wages of top industries for marketing managers:
- Management of companies and enterprises: $167,800
- Manufacturing: $165,840
- Finance and insurance: $165,470
- Professional, scientific, and technical services: $164,050
- Wholesale trade: $151,090
Social Media Marketing Manager Salary: Hourly, Weekly, Monthly, and Yearly Breakdown
The average salary for social media managers per week is $2,298 while the average salary per month is $9,958. Here is the breakdown of the hourly, weekly, monthly, and yearly pay for social media marketing managers:
- Average salary per hour: $57
- Average salary per week: $2,298
- Average salary per month: $9,958
- Average salary per year: $119,490
How Experience Impacts Social Media Marketing Manager Salaries
For social media marketing managers, the entry level with less than a year of experience will get $111,829. A senior marketing manager earns $113933, whereas the expert level with more than 8 years of experience can expect $118,511 per year on average.
- Entry level social media marketing manager: $111,829
- Intermediate level social media marketing manager: $112,460
- Senior level social media marketing manager: $113,933
- Specialist level social media marketing manager: $115,617
- Expert level social media marketing manager: $118,511
State-by-State Breakdown of Average Salaries for Social Media Marketing Manager
Average marketing salaries vary for different states in the US due to the industry presence, cost of living, and local economies.
The top 5 states with the highest average social media marketing manager salaries are: the District of Columbia at $132,990, California at $131,790, New Jersey at $130,890, Alaska at $130,090, and Massachusetts at $129,990.
| State | Average Salary |
|---|---|
| Alaska | $130,090 |
| Alabama | $109,790 |
| Arkansas | $108,790 |
| Arizona | $116,390 |
| California | $131,790 |
| Colorado | $121,790 |
| Connecticut | $128,290 |
| District of Columbia | $132,990 |
| Delaware | $121,190 |
| Florida | $113,490 |
| Georgia | $115,490 |
| Hawaii | $124,790 |
| Iowa | $114,290 |
| Idaho | $111,490 |
| Illinois | $122,190 |
| Indiana | $115,890 |
| Kansas | $113,690 |
| Kentucky | $112,390 |
| Louisiana | $113,590 |
| Massachusetts | $129,990 |
| Maryland | $123,190 |
| Maine | $116,190 |
| Michigan | $117,890 |
| Minnesota | $122,190 |
| Missouri | $113,790 |
| Mississippi | $106,590 |
| Montana | $111,590 |
| North Carolina | $114,690 |
| North Dakota | $118,290 |
| Nebraska | $112,490 |
| New Hampshire | $121,490 |
| New Jersey | $130,890 |
| New Mexico | $110,090 |
| Nevada | $119,890 |
| New York | $127,290 |
| Ohio | $116,790 |
| Oklahoma | $110,490 |
| Oregon | $121,390 |
| Pennsylvania | $119,190 |
| Rhode Island | $124,690 |
| South Carolina | $112,790 |
| South Dakota | $107,390 |
| Tennessee | $110,590 |
| Texas | $116,990 |
| Utah | $113,590 |
| Virginia | $119,790 |
| Vermont | $117,190 |
| Washington | $128,790 |
| Wisconsin | $117,990 |
| West Virginia | $107,490 |
| Wyoming | $114,590 |
Social Media Marketing Manager Salaries: Top Earning Cities Revealed
The top 3 cities with the highest pay for social media managers are San Jose at $149,890, San Francisco at $149,290, and Oakland at $145,690. Here is the list of other top-paying cities in the United States:
| Top Paying Cities | Average Salary |
|---|---|
| San Jose, CA | $149,890 |
| San Francisco, CA | $149,290 |
| Oakland, CA | $145,690 |
| New York, NY | $139,490 |
| Queens Village, NY | $138,590 |
| Paramus, NJ | $137,590 |
| Passaic, NJ | $137,490 |
Explore Social Media Marketing Manager Benefits and Perks Beyond Salary
Social media marketing managers receive benefits and perks alongside their annual base salary and average additional cash compensation. In Salary.com’s HR-reported data, the average total compensation for social media managers includes social security, healthcare, and pension.
- Social Security: $9,738
- 401K/403B: $5,346
- Disability: $2,546
- Healthcare: $8,352
- Pension: $6,874
- Time off: $15,666
Social Media Marketing Manager Job Description: Roles and Responsibilities
A social media marketing manager is responsible for managing a team of specialists who create social media content and campaigns. They ensure work is aligned with the established branding and strategies.
Social media managers are different from coordinators. Managers lead the team and decisions while coordinators provide support and execution. The social media manager reports to the marketing director, while the social media coordinator reports to the marketing manager.
Here is a more detailed list of responsibilities of social media marketing managers:
- They analyze social media data and use it to improve content and campaigns.
- They identify opportunities to grow the audience in an online community and improve brand awareness.
- They perform research on current benchmark trends and audience preferences.
- They stay updated with current technologies and trends in social media, design tools, and applications.
- They manage subordinate staff in the day-to-day performance of their jobs.
- They report to the marketing director or the chief marketing officer.
- They ensure that projects and goals are met and adhere to approved budgets.
When and How to Ask for a Raise as a Social Media Marketing Manager
As a social media marketing manager, the effective execution of brand and content strategies of the company is under your supervision. So, if you are eyeing for a pay raise, here are ways to prepare your pitch for a salary increase:
- Reflect on achievements. Use key performance indicators (KPI) in marketing as your proven track record. This includes metrics like engagement rates, follower growth, conversion rates, lead generation, organic traffic, and keyword rankings.
- Research on benchmark. By looking at market trends, find the most appropriate salary that aligns with your current position, qualification, location, and industry. The average social media manager salary in the United States is $119,490 per year or $57 per hour.
- Choose perfect timing. To ensure positive outcomes, pitch your proposal when your projects and management are doing well, when given additional responsibilities, or during performance reviews.
- Be open to discussion. Healthy negotiation is key to good pay raise experience. Avoid using demanding tones and lean towards solutions and alternatives. Listen to the management’s side while properly articulating your grounds.
Why Does Social Media Marketing Manager Make So Much?
Social media marketing managers require five years of experience in the related field, 1 to 3 years of supervisory experience, and an extensive knowledge of the function and department process.
It also helps that social media marketing managers have highly compensated skills, which translates to higher salary increases. In Salary.com’s Real-time Job Posting Salary Data, you can view job skills for social media managers that give them greater compensation:
- Search Engine Optimization (SEO): +6.98% salary increase
- Content Development: +6.85% salary increase
- Digital Marketing: +6.22% salary increase
- Advertising: +6.17% salary increase
- Spreadsheet Software: +5.34% salary increase
- Promotion: +5.33% salary increase
The Future of Social Media Marketing Manager: Job Outlook and Career Trends
While the Bureau of Labor Statistics does not have a job outlook and career trends specific for social media marketing managers, they have data generally for advertising, promotions, and marketing managers.
From 2023 to 2033, BLS projects that the employment of marketing managers will grow by 8%, which is faster than the average for all jobs. In fact, there are an average of 36,600 job openings for marketing managers every year.
Based on statistics, 46% of tech companies say that a community built in social media is crucial to marketing activities, while 60% of tech executives get their tech news through social media. This could mean demand for a social media marketing manager in a technology company.
Moreover, a survey found that 56.9% of startups have a dedicated marketing team. Social media managers can find startup job opportunities and enhance the brand visibility and customer engagement of these companies.
