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Are you a Brand campaign Integration and Production Quarterback?
My client is a Global insight and technology led communications brand partner. with global production expertise. Working with some of the most iconic brands in the world, their mission is to unearth new value in partnerships.
This global market leader creates new value at every step of the journey that a brand takes to market, by driving an increase in marketing performance and reducing costs in marketing execution.
For our clients and their customers, they are building mutually beneficial partnerships. They see this proposition, built around the perfect balance of efficiency and effectiveness, as pioneering, entrepreneurial and, above all else, sustainable.
Their substantial investment in our technology and data science capability, and resource, provide r differentiation in the marketplace. Data insight and marketing technology gives the ability to measure work, evidencing:
The business draws on a rich heritage from the worlds of print, creative production, retail, data, digital, tech and creative, bringing these disciplines together to support global brands with their omnichannel marketing activation needs
Purpose of the role
Vision: The Director, Integrated Production Services APAC realises the power of integrated production in creating value in marketing at every stage of a client campaign engagement
Approach: To establish excellence in marketing production delivery through our values - Collaboration, Entrepreneurship, Pioneering and Accountability. The Director, Integrated Production Services APAC will play an active role in the enhancement of our strategic value proposition, outlining what we can offer in terms of marketing production, as well as lead the teams that are processing work across our different production categories.
The role is uniquely designed to drive strategic thinking and excellence in our integrated production output, across more than 10 markets in APAC.
Skills, knowledge, experience and exposure A highly skilled and commercial marketing production practitioner, the Director, Integrated Production Services APAC will likely have over 10 years of experience in a professional marketing production capacity.
With a track record in managing teams across markets and marketing production disciplines, she/he will be exceptional in defining, developing and activating marketing production capability that drives value for our clients.
The Director, Integrated Production Services APAC will have:
The ability to evolve the current concept of central production to a strategic integrated production, ensuring continuity in the delivery of creative assets and physical materials whilst keeping up to date with industry and client’s requirements.
The skills to encourage ways of working that promote the right production decisions and introduce alternative thinking and creative solutions, through data and technology, to generate productivity gains and improve the overall performance of service delivery.
And ultimately, the vision to create a structure and processes that protect the creative and brand output, including the quality of the deliverables, for our clients.
People Focus
The experience to lead the team to sustain the credibility of the integrated production model by showcasing the success and capabilities of the team and ensure the highest standards of performance and high quality delivery, developing the team as well as ensuring that performance issues are managed.
The passion to sponsor our internal talent development and build a solid succession pipeline, working together with People & Capability to ensure the right support of our talent attraction activites. Differentiation through Products and Services The experience owning the strategic proposition for marketing production services and partnering with senior leaders in Client Services, Procurement, Sustainability and Marketing to reinforce as a responsible, reliable and sustainable business. The track record of establishing effective ways to capture material innovation and technology, expand supply network to segment and categories that respond to client’s needs and opportunities and drive changes in the client value chain that bring speed and differentiation.
Driving Growth
The ability to ensure that our strategic proposition for marketing production is understood, supported and promoted by growth teams and also that the team identifies ways to leverage our commercial arrangements with clients and suppliers to maximise margins. The passion for interacting and engaging with senior stakeholders of our clients in targeted events or business meetings as well as being an active participant in competitive tenders and growth interactions. Mindset to navigate the role Building strong marketing production performance, senior relationships and high-performance teams requires a real skill in processing and navigating business and people situations. The following examples will apply to the Director, Integrated Production Services EMEA role:
An ability to interpret how marketing production trends might evolve in a client environment. Proactively anticipating potential challenges and opportunities to client strategy and developing corresponding thinking to manage the business impact.
• Resilience as a leader with competency in building capability within teams to ensure that multiple requirements can be simultaneously managed without an impact on business performance.
• The ability to understand business positions from a number of perspectives. Appreciating the needs of multiple parties to better determine positions in negotiations and business decisions.
• The skill to interpret, define and articulate (written and verbal) complex solutions in a clear and simple way, that respond to client needs and challenges.
• Ability to make decisions and set direction according to the time horizon (time span of the longest task he/she can handle) requirements of the role.
Temperament for the role
Whilst there is no specific definition of behaviours required to successfully deliver the Director, Integrated Production Services APAC role, the following are characteristics we’d expect to see:
• Ever in the pursuit of balance. One eye on delivering outstanding marketing production outputs to clients and one eye on defining the role of integrated marketing production tomorrow. Balancing the ever-constant focus between delivery and strategy.
• Curiosity is fuel. Wanting to know all about a client’s business. Listening to their challenges. What keeps them awake at night. The fuel that unlocks our proposition.
• The ultimate collaborator. Bringing together teams from diverse disciplines to unlock potential; always recognising the sum of the parts.
• Problems to solve are opportunities to create value. Interpreting challenges from numerous perspectives; reshaping perceptions to drive answers.
• Self-motivated. Skilled in creating an environment that’s self-motivating and motivates others to be their best. Role Requirements The Director, Integrated Production Services APAC role will have certain demands that would need to be met:
• With 10 markets served across APAC, there is a requirement to travel in order to be visible and accessible to teams and clients.