Senior Specialist (Customer Relationship Management)

Key Responsibilities

• Adopt a customer-first mindset, chart out the different areas of the customer journey, and develop campaign flows to nudge users from one touchpoint to the next
• Conceptualise content ideas and work closely with creative and Martech teams to actualise them into automated customer journeys and campaigns on Salesforce Marketing Cloud
• Take ownership to plan, setup, and launch daily campaigns across all CRM touchpoints (E.g. Email, Mobile App Push Notifications, SMS channels)
• Understand commercial business objectives and work with data teams to conduct actionable analyses to uncover opportunities and gaps in the user lifecycle, and identify new areas to grow the Lifecycle campaign portfolio
• Track, measure, and report on the performance of these customer communications, design and conduct A/B tests for iterative optimisation and improvement (E.g. campaign triggers, subject lines, sales copy, send timing and frequency)
• Work closely with technical stakeholders to develop mastery of our CRM platforms in order to constantly experiment and push the boundaries of our customer communications

Requirements

• Strong willingness to learn and grow independently
• Strong interest in being at the forefront of e-commerce, marketing, and technology
• Excellent communication skills
• Diligent in execution and able to think critically
• Able to handle data and relate them to qualitative aspects of work
• Proficiency in HTML, Excel, SQL is a plus
• Prior experience in ecommerce is a plus
• Prior experience in Marketing Cloud platforms (i.e. salesforce, oracle) is a plus

Other

• Work location: FairPrice Hub (next to Joo Koon MRT station)