Head of Brand (Sales & Marketing)

The Head of Brand (Sales & Marketing) is responsible for defining and executing Harry’s brand strategy, growing brand awareness, and driving revenue through marketing and catering sales. This role requires a strategic and creative leader with a deep understanding of brand positioning, performance marketing, partnerships, and customer engagement—while also being commercially driven to expand catering and event sales.

Key Responsibilities

Brand Strategy & Growth

• Lead and evolve Harry’s brand positioning, storytelling, and guest experience to strengthen brand affinity.
• Ensure brand consistency across all customer touchpoints—from in-store experiences to digital presence.
• Identify opportunities to refresh and innovate the brand in alignment with market trends and consumer behaviours.

Marketing & Guest Engagement

• Develop and execute 360° marketing campaigns that drive foot traffic, reservations, and loyalty growth.
• Oversee digital marketing, social media, CRM & loyalty marketing, brand partnerships and PR efforts to amplify brand presence.
• Utilize data-driven insights to optimize performance marketing, customer segmentation, and campaign effectiveness.

Catering & Event Sales

• Grow and manage corporate and private catering sales, driving revenue through strategic outreach and relationship-building.
• Develop catering and event packages tailored to different customer needs, from corporate gatherings to social celebrations.
• Work closely with the operations team to ensure seamless event execution and guest satisfaction.
• Identify new business opportunities and key accounts to increase catering leads and conversions.

Partnerships & Business Development

• Collaborate with landlords, F&B brands, alcohol suppliers, and corporate partners to enhance brand visibility and sales.
• Develop co-branded collaborations to attract new audiences.

Leadership & Team Development

• Lead and mentor a team across brand, marketing, and sales, ensuring alignment and execution of brand goals.
• Work closely with cross-functional teams (operations, culinary, and finance) to integrate brand initiatives and marketing campaigns seamlessly.

Who You Are

✔ Brand-Driven: You have a deep understanding of brand storytelling, customer engagement, and experience design.
✔ Sales & Marketing Expert: You know how to balance brand-building with performance marketing, CRM and revenue-driving initiatives.
✔ Commercially-Minded: You have a strong track record in catering sales, partnerships, and business development.
✔ Data-Driven: You analyze insights to refine marketing strategies, optimize campaigns, and grow revenue.
✔ Creative & Agile: You bring fresh ideas while being adaptable to changing market trends and guest needs.
✔ Strong Communicator & Leader: You can rally teams, partners, and stakeholders to execute with excellence.

Qualifications & Experience

• 8 years of experience in brand marketing, F&B, hospitality, or lifestyle industries.
• Proven success in catering sales, marketing strategy, and business development.
• Strong understanding of performance marketing, partnerships, and digital engagement.
• Experience in leading cross-functional teams and working with external partners.
• Ability to drive both brand storytelling and revenue-generating initiatives.

Why Join Us?

At Harry’s, we don’t just serve food and drinks—we create memorable experiences. This is an opportunity to shape the future of a well-loved brand, grow a business unit, and lead a dynamic team in an exciting, fast-paced industry.

If you’re a brand leader with a commercial mindset and a passion for hospitality, marketing, and sales, we’d love to hear from you!