A high-growth enterprise B2B SaaS company is hiring a global Head of Marketing to lead and scale its marketing efforts across Asia, with a primary focus on Singapore and Hong Kong. This role is pivotal in establishing a strong market presence, refining product positioning, and accelerating growth through a more marketing-driven strategy. Looking ahead, this role will also support the company’s global expansion into Europe and the Middle East.
This is a senior, hands-on leadership role for someone with strong marketing experience, particularly in the B2B fintech or financial services space. You’ll be expected to understand the nuances of Asian markets, build a scalable marketing function, and transition the company from product-led to brand-led growth.
You’ll bring experience scaling marketing budgets from early-stage levels (around $100k) to more established growth stages (up to $500k). The ideal candidate has a track record in positioning complex B2B products, crafting compelling narratives, and enabling enterprise sales.
We're looking for someone who can build and elevate brand visibility, create consistent product messaging and help secure client logos.You’ll also play a key role in designing the marketing function and the go-to-market strategies as the business expands into the DACH region and Middle East.
If you're a commercially minded marketing leader with deep enterprise experience and an appetite to build and scale in fast-moving markets, we’d love to hear from you.