Job Posting for Marketing Manager, APAC at JBT Corporation
Overview ...:
The Manager Marketing (MM) is responsible for planning, developing, organize and implementing marketing strategies, initiatives, and tactical programs for through a customer focused approach which will optimize JBT Marel’s business opportunities. The MM will interact with a broad level of internal and external stakeholders and the job requires direct customer communication, and a team-focused approach. Strong business and customer understanding are essential. The role requires the ability to clearly communicate (verbally and in writing) marketing plans, along with strong/deep knowledge of industry, the target market, market/customer expectations. The MM will take part in developing and manage a portfolio of on-market and new products from a Marketing perspective. Develop global tactics for contending with the opportunities and threats in the assigned focus markets to ensure increased market share for all JBTMarels products. Additionally, identify, evaluate, justify and recommend new opportunities in the market based on customer and market insights.
The Opportunity ...:
Produce a strategically embedded marketing plan with an emphasis on customer and market insights
Responsible for all Marketing in in close collaboration with colleagues in the Global Marketing organization
Responsible for the planning and execution of stand out and effective (digital) marketing campaigns across the industry developed based on a thorough market understanding
Create strategically embedded prioritization for event/exhibition participation
Responsible for the quality and clarity of the positioning, messaging, storytelling, collateral, online content and sales enablement materials for the
Responsible for driving digital marketing and lead management activities
Acquire thorough knowledge of your customers; how they buy and their buying criteria, and competitors in focus markets to differentiate Marel in the market
Activity and budget planning in collaboration with EVP and SMD of . Work as a trusted partner to the EVP and SMD to carry out strategically embedded work aligned with global marketing organization
Develop and execute internal communication for new products to all stakeholders
Advance and maintain meaningful commercial tools that the support the selling process
Plan the launch of new products and releases and manage the cross-functional implementation of the plan
Measure and evaluate impact and effectiveness of marketing activities
Why work at JBT ...:
Excellent tactical and analytical skills
Strong communicator; internally as well as externally and excellent interpersonal skills
Reliable and proactive marketing partner for key stakeholders
Ability to work with multiple stakeholders in an international diverse environment
Ability to multitask, set and manage expectations while identifying opportunities to drive efficiencies
Ability to build solid relationships with colleagues and other stakeholders by fostering teamwork, partnership and collaboration both in a virtual or face-to-face environment
A team player with a positive attitude, willing to get involved in the wider activities of the customer solution marketing team and the company as well as support colleagues
Highly motivated and self-starter approach
Ability to influence and drive integration of marketing strategy into operational program and planning
Ability to effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure - project management experience
Ability to demonstrate composure and self-confidence in difficult situations
Bachelor and/or master’s degree in marketing, Business Administration or other relevant discipline
5 – 7 years’ experience with international marketing, product marketing in a B2B organization
Experience with marketing automation and digital marketing tools is an advantage
Experience with and comfort working in multi-cultural, multi-discipline organization is an advantage
Experience with working in a matrix organization is an advantage
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