Salesforce Marketing Cloud Developer

Job Summary

We are seeking a Salesforce Marketing Cloud (SFMC) Developer with at least 3 years of experience to join our dynamic team in Singapore. The ideal candidate will be responsible for designing, developing, and implementing marketing automation solutions using Salesforce Marketing Cloud. You will collaborate with cross-functional teams to enhance customer engagement, personalize marketing campaigns, and drive data-driven decision-making.

Key Responsibilities

• Develop, configure, and implement Salesforce Marketing Cloud solutions, including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Content Builder.

• Design and build dynamic and personalized email campaigns using AMPscript, SQL, and REST/SOAP APIs.

• Develop and maintain data extensions, segmentation models, and automation workflows for targeted campaigns.

• Implement multi-channel marketing solutions including SMS, push notifications, and web personalization.

• Integrate Salesforce Marketing Cloud with Salesforce CRM and other third-party systems via APIs and ETL processes.

• Optimize email deliverability, campaign performance, and customer engagement metrics.

• Troubleshoot and resolve technical issues related to SFMC configurations, automation scripts, and integrations.

• Collaborate with marketing, IT, and data analytics teams to enhance marketing strategies.

• Ensure compliance with data privacy regulations (e.g., PDPA, GDPR).

Key Requirements

✅ Experience:

• 2 years of hands-on experience as a Salesforce Developer.

• 1 years of hands-on experience as a Salesforce Marketing Cloud Developer.

• Proficiency in AMPscript, SQL, JavaScript, HTML, and CSS.

• Experience working with Marketing Cloud APIs (REST/SOAP) for system integrations.

• Familiarity with Salesforce CRM and its integration with SFMC.

✅ Technical Skills:

• Hands-on experience in Journey Builder, Automation Studio, and Email Studio.

• Experience with Data Extensions, Audience Segmentation, and Contact Builder.

• Strong understanding of triggered emails, transactional messaging, and personalization strategies.

• Knowledge of SSJS (Server-Side JavaScript) and SFTP-based automation is a plus.

✅ Soft Skills:

• Strong analytical and problem-solving skills.

• Excellent communication and stakeholder management abilities.

• Ability to work in a fast-paced environment and manage multiple projects.

Preferred Qualifications

• Salesforce Marketing Cloud Email Specialist or Marketing Cloud Developer Certification.

• Experience with Customer Data Platforms (CDP) and AI-driven marketing is a plus.