[SAPMENA] Social and Advocacy Manager, L'Oreal Paris

Hello, we’re L’Oréal,

We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).

Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As the Brand, Social Media, Advocacy & Influence Manager for L'Oréal Paris in the SAPMENA region, you will report directly to the Brand General Manager and play a pivotal role in shaping our digital strategy. You'll be empowered to develop and execute innovative campaigns, fostering strong relationships with key influencers and building thriving online communities. This role offers a unique opportunity to make a significant impact on the brand's success in a dynamic and rapidly evolving market.

• Advocacy Strategy & Creator Relationships:
  • Set the brand's advocacy zone framework and define the creator tribe.
  • Develop and implement a strategy to nurture strong creator relationships to amplify and resonate the brand's message across the SAPMENA zone.
• Campaign Performance Optimization:
  • Outline campaign performance KPIs and benchmarks to share with markets.
  • Optimize advocacy strategies to empower creators to develop compelling and engaging content.
• Social Listening & Local Activation:
  • Encourage countries to use social listening tools to identify key social trends that resonate with their target audience.
  • Adapt and tailor local activations based on social listening insights to create engaging content.
• Campaign Development & Collaboration:
  • Lead and coordinate with DMI O O campaign development for launch activations and pillar support.
  • Share regional needs, rising trends, and preferences, adapting relevant concepts, relatable tone of voice (TOV), talent selection, key visuals, and funnel considerations to create engaging content.
• Affiliate Strategy & Community Engagement:
  • Drive the overall affiliate strategy, defining the right profiles for collaboration.

• Set guidelines to drive community engagement and brand love.

• Activation Playbooks & Brand Experiences:
  • Design and lead impactful activation playbooks and brand experiences (including brand causes, events, Green Beauty initiatives, and Ramadan activations) that resonate with target audiences.
  • Encourage markets to support creators in sharing their experiences to scale the right animation plan, supporting an integrated and engaging consumer experience.
• Content Amplification & Paid Promotion:
  • Influence countries to closely monitor high-performing organic content.
  • Amplify this content through paid promotion to expand reach and maximize engagement.
• Budget Management: Manage and define activation budgets' allocation.

We Are Looking For

The ideal candidate is a highly creative and results-oriented individual with a passion for social media and a proven track record of success in building and engaging online communities. You are a strategic thinker with a keen eye for detail and a strong understanding of the SAPMENA market.

• Proven ability to develop and execute successful social media campaigns, collaborating effectively with cross-functional teams.
• Experience in building and managing relationships with key influencers and advocates.
• Strong analytical skills and experience in using data to optimize campaign performance.
• Ability to monitor social media conversations and adapt regional campaigns to local market needs.
• Experience in developing and implementing affiliate marketing strategies and building engaged online communities.

What’s In It For You

A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)

Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal

An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!